WEBVTT
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Hello and welcome to Underdogs, Bootstrappers, and Game Changers.
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This is for those of you that are starting with nothing and using business to change their stars.
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Motivating people who disrupted industry standards.
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This is the real side of business.
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This isn't Shark Tank.
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My aim with this podcast is to take away some of the imaginary Roblox that are out there.
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I want to help more underdogs because underdogs are truly to change the world.
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This is part of our Content for Good initiative.
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All the proceeds from the monetization of this podcast will go to charitable causes.
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It's for the person that wants it.
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Hello and welcome to another episode of Underdogs, Bootstrappers, and Game Changers.
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And as usual, I'm so excited because I have a special guest for you today, my dear friend Tiana.
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Yeah.
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How are you?
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I am so excited today.
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It was raining.
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It was raining here in Phoenix.
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I love that.
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I hate the rain.
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I know you do, but I love it.
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I'm an Arizona native.
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We dig it once in a while.
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That's that's why I hide here, you know?
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And so I brought you on today, and I I tell the audience quite often like what I'm up to.
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Okay.
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Um, I always have an angle that I'm going for and like a learning lesson.
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And sometimes it's like something I wish I would have had, or something I've been exploring, or something I think they need um to be really like impactful in life or in business.
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And I think that um luckily we know each other and I know some stuff about your story.
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And so, yes, very successful businesswoman.
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We're gonna touch on that stuff today, too.
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Okay.
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But what's intriguing to me beyond that, as you know, I'm a business nerd, is like the business you were in and the life-changing things that you were exposed to.
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So, today in this episode, folks, you're in for a real treat because not only are we gonna touch on business, we're gonna touch on life importance.
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Yeah.
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And you're also dating coach these days.
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We're gonna talk about that too.
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Because like one of the most impactful episodes I ever had of underdogs with was was with Jun Lynn Toller, who was on the divorce court for 10 years, right?
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And I believe the most important thing that you can do in life is choose the right partner.
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So I want to talk to you a little bit about that too.
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So that's what you're in store for today, underdogs.
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So where do we start?
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Where did you grow up?
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Where did well I grew up here in Arizona, born in Tempe, Mesa, Arizona, okay?
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And then I moved to Payson when I was nine.
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Wow.
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So had a flavor of the small town and stayed there until I was 17.
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And I think when I look back, and I was just up there two weeks ago visiting with some of my old high school friends, it was so formative to be in an environment like that and to be exposed to not only the small town vibe, but just good, wholehearted people who were entirely different than my family, than what I was raised with, what I was accustomed to, what I saw on the norm.
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And I think it's extremely important to um how it helped me do all sorts of things today.
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I think it was just a relatable factor.
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So so many people are in their silos, right?
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They know what they know, they know the kind of people that they do, and they don't look outward.
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And being raised in Payson really gave me a different perspective.
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What's how many people are in Payson at this time?
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So now probably 20,000 um in town.
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And then, of course, you've got the surrounding areas.
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But when I moved up there, it was like 7,000.
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Yeah, this was a small town.
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It was a small town.
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Folks, uh, Arizona has this place called Payson that people what kind of like uh drive through.
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Yeah, yeah, and then you stop at the McDonald's to go to the bathroom.
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Yep, uh-huh and then it's like it there's a little bit of uh like forest and that stuff, so people go up there to go camping and that sort of stuff.
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Yeah, so it's kind of like getaway place here, but very small townish, very like country townish, wouldn't you say?
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Yes, it's it's kind of the in-between to go to all your other destinations.
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So Payson starts the largest Ponderosa pine forest um in the country.
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And so people don't know that about Arizona.
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They think the desert, and of course we've got that.
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Yeah, but you've got the landscapes of Sedona, and then you get to northern Arizona, and it's beautiful pine um country and forest and camping and lakes and streams and creeks and snow and all sorts of things.
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So uh yeah, so growing up in Payson with that small town town vibe was really cool because my dad was oh, you've heard me talk about my dad a little bit before, but my dad was a remarkable, remarkable man.
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Yeah, he was a doctor, a lawyer, a computer engineer, crazy, uh, national geographic photographer.
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This man was so freaking smart.
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When he was 14 years old, he took the SATs and scored a 1596.
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So he went to Columbia, Harvard, uh, Stanford, medical school, all of these places.
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Wow.
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And what was interesting is for somebody to be so smart, he actually had a very humble persona.
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Uh-huh.
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Um, but a lot of common sense, probably not.
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And like when people, you know, so book smart, not street smart.
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Yeah, but even then, some a little bit, I mean, I'll just say it, probably what today we would say spectrum-y, right?
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Sure.
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I mean, most brilliant people are.
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And so from that sign, I come from a long line of very educated, very um kind of centric, eclectic people, little hippie.
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Yeah.
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Um, that kind of cool.
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And then my mom's straight Sicilian.
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Yeah.
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So it was big town, food, family, kind of keep your stuff close to the chest, but kind of meddle in business, like um just a great, great culture.
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And then we go to Payson, where material things do not matter.
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Yeah.
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Money does not matter.
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Um, you know, I get asked all the time, it was really funny.
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I was there with one of the uncles not too long ago.
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So my my best friend from when I was up there, um, her family just took me in because it was just my mom and my dad, my sister and I that moved up there.
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Okay.
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And so, I mean, I was at always one of the uncle's house, grandparents, or whatever.
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And uh, it was after I sold uh my my big first business.
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And I went up there and I was just having kind of a bad breakdown.
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And I was just kind of like, you know, I kind of don't know what to do with myself now.
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And he said, Oh, T, you're so successful.
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And I said, you know, uncle, you have three boys that live near you.
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They want to spend every day with you.
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They want the grandkids around you.
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You're constantly with family.
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You're just your house, I don't even have to call you.
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I can come by.
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I said, that's successful to me.
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Yeah.
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That's a level of success I haven't achieved.
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Yeah.
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And so I think for me, Payson really brings in that camaraderie, that small town vibe that I think was very influential in the back of my mind when I was doing things and building businesses to see things a different way.
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Whereas my dad, very kind, very wonderful man, he was just business and science and facts, and this is how you do it.
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Yeah.
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He was a visionary.
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Um, but because he didn't have a lot of experience, I would say, with a lot of different kinds of people, he also got taken advantage of a lot.
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Totally.
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And that was my mom, my mom was keen.
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Yeah.
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She was sharp, right?
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Like she was raised to look around for that stuff.
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So it was kind of a yin and yang.
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But when I look back on, and he he passed, both my parents passed away very young.
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And when I look back on their trajectory and how much more they could have done, it just, it really saddens me because there was so much more for them to give.
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Um, but I think my dad was light years ahead.
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Yeah.
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I think he was a little too forward.
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I think he was, I think he was ahead of his time.
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Do you think like that small time vibe is like it's hospitality, right?
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I I actually bought a building in uh small town, Missouri.
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Oh, yeah.
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And uh, and like it's funny, like the whole village comes out and like you meet everybody, right?
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You meet everybody.
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I remember this one guy coming up to my dad and I were out there working on the building, and he's like, I don't care if you want to be friends with me, I'm your new best friend.
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You know, it's like, and that was kind of the way it was.
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And you know, so like people don't realize, and like help me make this connection.
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It's like hospitality or experience in business is so important.
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It's tremendous.
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Now, I I always have to, I have to say, you do have to have your, you know, you have to have a lookout.
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Yeah, but what I loved about Payson, so when we moved up there, my dad was, I think, one of like three small town docks.
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And I'm not kidding you, he carried his little black bag, the doorbell would ring.
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We didn't know if somebody was having a baby, cut their thumb off.
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Um, he saw everybody, and a lot of it was on barter.
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So I remember getting horseback riding lessons, um, Indian fry bread from the tribe, uh, eggs, uh, the gas station.
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We didn't even pay.
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We had a tab, uh, the small cafes.
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He took care of everybody as long as every as they wanted help.
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Yeah.
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If they were a drug addict or an alcoholic that was not willing to seek help, that's where he drew the line, but everybody else got seen.
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And so it was really cool because he just had this mentality of taking care of everybody and they did for you.
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Yeah.
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Um now in a small town, you know, you do something boom bastic, you're done for.
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Sure.
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Um, but uh yeah, it's just a really great vibe where everybody kind of looks out for each other.
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You you don't worry about your kids.
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Yeah, you don't worry about your animals.
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Your dogs could be, you know, across town.
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They're gonna get back to you.
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Everybody knows they're your dogs.
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Um, and so it's a very different thing.
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And when you translate that to business, I think the mentality that I would like to break in business is that in order for me to win, you lose.
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Yeah.
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And that the like everybody wins, I think that's a small town vibe.
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True.
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I think that's a good thing.
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But are you talking about your competitors too?
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Yeah.
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Yeah.
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We differ there.
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Okay.
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I agree with you for the most part, but we'll differ on the competitors.
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I don't need to, I don't need for you to fail.
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Yeah.
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I'm gonna do so well that I'm gonna supposed to do exactly what I'm supposed to do.
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I don't need you to fail for me to do well.
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Yeah, it's it's interesting.
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When you have those kind of things go on and people just really come after you, and I've certainly had it, yeah, it it's really easy to get there.
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And I remember I had one betrayal that broke my heart, probably worse than any heartbreak I ever even had in in my love life.
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And I was talking to somebody um about it one night, and he he quoted um uh stay golden, pony boy.
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Yeah, okay.
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Yeah, like just because this had like don't change who you are.
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Yeah, just know that those kind of people are out there.
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Yeah.
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And I would say to that, because I don't want to like confuse my underdogs and like have them be ruthless, you know, it's like, and I've never done anything nefarious towards my competitors, you know.
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I just it gives me motivation to think about outworking them, you know, and like I want the best for my people.
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Yeah, I know what I do with my resources, and so it's important that I have the most successful business.
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And you're right, to the point of different differentiation, I don't even want to compete anymore.
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I want to be so far beyond competing at that point that like we're we're talking almost a different industry, you know.
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But I want to win.
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And when we're talking to young business owners, this is something I think we've all, as you grow your businesses, and even if you're hiring employees or whatnot, you know the difference.
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The ones who want the money, the ones who want the title, the ones who want the accolades, the ones who want to be in the room, and you kind of play towards that, right?
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You play to the strengths and what matters.
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But where we go even further is what kind of person are you?
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So here's the thing there's this like playbook, right?
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You should do this.
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Yeah, you should be this, you should have that done.
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This is where people fail, right?
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We are not all made the same.
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Yeah.
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So I've recently gotten into, and I think I shared with you last time I saw you, I've been studying gene keys and human design.
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Okay, which is fascinating.
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And I'm just like scratching uh the tip of the iceberg there.
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But what I'm learning is not only do we all have these different processes and it's a mix of quantum physics, DNA, um, astrology, and Enneagram.
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So it's a really comprehensive kind of study, if you will.
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And what I'm learning is there's people that are just made certain ways.
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So if you're forcing yourself to do something that's just not in you, yeah, stop forcing it and go with what you're meant to do.
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And just harness those strengths and then surround yourself with the people that do those other things.
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So, how do you decide what your thing is you're supposed to do?
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So for me, one of my, which I learned recently, like my one of my lit up chakras is the physical.
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Yeah.
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Um, so the spleenic shock chakra.
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Okay.
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So I actually have a physical response to what feels good and what's not.
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And I ignored it for a very, very long time.
00:12:48.639 --> 00:12:49.919
So let's go back to Payson.
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Yes.
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So you grew up in Payson, small town vibe.
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You know, let's say that like some of that small town, seeing dad work hard, hospitality, that sort of stuff influenced you later on.
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What was the first job out of, or did you go to college after that, or what did you do there?
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Yeah.
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So I graduated Payson High School at 17 and came back down to go to ASU because that's what I was supposed to do, right?
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Sure.
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We're all college educated and blah, blah, blah.
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Didn't make it very there very long.
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I came down my first, well, when I was in Payson, I worked at a Chinese restaurant.
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Okay.
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And then when I came down here, I started a telemarketer company.
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My working there or you started it?
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Oh, working there.
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Like as a 17, 18-year-old kid.
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My dad was furious.
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He was like, What are you doing?
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School is supposed to be your job.
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And I was like, That's a good skill.
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Yeah.
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And I was like, Well, I don't know.
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I kind of wanted something to do and I wanted my own spending money and blah, blah, blah.
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And then I had met a chiropractor through my aunt.
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And I drove up to her office one day and I said, Hey, do you remember me?
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I need a job.
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And she said, Oh, I'm sorry, I'm not hiring right now.
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And I said, Oh, that's okay, but I need a job.
00:13:57.200 --> 00:14:01.039
And she goes, Okay, how about four hours, uh, three days a week?
00:14:01.200 --> 00:14:02.000
And I was like, Yes.
00:14:02.159 --> 00:14:04.879
And that was a really pivotal point because it was funny.
00:14:05.120 --> 00:14:07.120
So she was a very busy chiropractor.
00:14:07.360 --> 00:14:07.519
Uh-huh.
00:14:07.600 --> 00:14:10.639
And she had like three rooms, one, two, three, two, one, two, three.
00:14:10.720 --> 00:14:15.120
And so I was the person that checked everybody in, and she would see 60, 70 patients a day.
00:14:15.279 --> 00:14:17.759
And I literally did nothing but social director.
00:14:17.840 --> 00:14:19.279
Like, that's what they ended up calling me.
00:14:19.440 --> 00:14:25.360
I just kept people happy while they were waiting, made sure she kind of stayed on track, made sure she stayed on time.
00:14:25.519 --> 00:14:27.679
And I learned a bunch from her.
00:14:27.840 --> 00:14:32.960
She was a remarkable, remarkable woman, another woman that left us too soon, 62 years old.
00:14:33.120 --> 00:14:37.120
But um at that time, I got hired at Houston's as well.
00:14:37.279 --> 00:14:41.200
So I was working at Houston's, the old one in Scottsdale and doing that.
00:14:41.440 --> 00:14:42.480
My father fell ill.
00:14:42.879 --> 00:14:43.840
Houston's is a restaurant.
00:14:44.000 --> 00:14:46.159
Oh, it's a great well, it used to be the place.
00:14:46.240 --> 00:14:47.440
It's still fantastic.
00:14:47.840 --> 00:14:48.080
Yeah.
00:14:48.480 --> 00:14:48.639
Yes.
00:14:48.960 --> 00:14:50.879
It was really great to get a job there.
00:14:51.120 --> 00:14:58.159
So I was still going to ASU, working at Houston's, working at the chiropractor, and my dad fell ill with multiple myeloma.
00:14:58.480 --> 00:15:00.480
And at that time it was a death sentence.
00:15:00.559 --> 00:15:00.720
Yeah.
00:15:00.960 --> 00:15:03.039
So I pretty much dropped out of school.
00:15:03.200 --> 00:15:07.600
My parents had moved back down here in Scottsdale area from Payson at that point.
00:15:07.759 --> 00:15:12.000
And I moved in with him and I was able to care for him for two and a half years until he passed away.
00:15:12.320 --> 00:15:15.120
During that time, I got married.
00:15:15.200 --> 00:15:15.440
Uh-huh.
00:15:15.679 --> 00:15:21.440
I had a baby, got divorced shortly after he passed, and then my mother passed away a year later.
00:15:21.600 --> 00:15:21.919
Oh wow.
00:15:22.080 --> 00:15:23.360
So it was a very short time.
00:15:23.519 --> 00:15:30.799
So here I am now, like 26, 27 years old, bartending at Houston's, which was a great job.
00:15:30.879 --> 00:15:31.200
Yeah.
00:15:31.440 --> 00:15:36.000
Single mom, both parents gone, going college dropout.
00:15:36.559 --> 00:15:38.480
Man, what happens next?
00:15:38.720 --> 00:15:41.360
I know there's something, but what happens next?
00:15:41.600 --> 00:15:45.360
And all the cards, you know, on paper were kind of stacked against me.
00:15:45.519 --> 00:15:47.279
But I just knew there was something better.
00:15:47.600 --> 00:15:53.200
And so thank goodness when we pay attention to the universe, there's these wonderful leaps of faith that happen.
00:15:53.440 --> 00:15:53.679
Yeah.
00:15:53.840 --> 00:16:03.679
And so because I was at Houston so long in the last several years, I was Monday through Friday, bar lunch shift, best shift ever, 10 to 4, all my business regulars.
00:16:03.759 --> 00:16:07.440
So I used to get job offers a lot, but they were scary.
00:16:07.519 --> 00:16:09.120
I was making great money at Houston's.
00:16:09.200 --> 00:16:09.360
Yeah.
00:16:09.440 --> 00:16:10.799
I had all the freedom in the world.
00:16:10.960 --> 00:16:11.200
Yep.
00:16:11.440 --> 00:16:16.240
And you know, once you go into entrepreneurship for yourself, you understand this more than ever.
00:16:16.399 --> 00:16:18.879
Like to clock in and clock out.
00:16:18.960 --> 00:16:19.039
Yeah.
00:16:19.279 --> 00:16:21.279
I mean, what a gift that is, right?
00:16:21.440 --> 00:16:23.919
Like I was so deceived by that.
00:16:24.559 --> 00:16:26.559
That all the propaganda got me on that one.
00:16:26.720 --> 00:16:31.600
You know, it's like I was full-time biochemistry student and full-time bartender.
00:16:31.679 --> 00:16:31.840
Yeah.
00:16:32.080 --> 00:16:36.320
And um, so I thought that like, and I begrudgingly had to start my first business.
00:16:36.399 --> 00:16:43.039
A lot of folks on the show know this, you know, but like, I like, I was like, oh, if I have my own business, I'll work my own hours.
00:16:43.200 --> 00:16:46.320
You know, it's like, but what you don't realize is exactly what you're saying.
00:16:46.399 --> 00:16:47.519
You never clock out.
00:16:47.679 --> 00:16:49.039
There is something always to do.
00:16:49.200 --> 00:16:50.960
Clocking out is like a gift.
00:16:51.279 --> 00:16:51.679
It is.
00:16:51.840 --> 00:16:56.000
I mean, when you're bartending, you don't worry about where the customers come from.
00:16:56.080 --> 00:16:58.000
You don't worry about the marketing, you don't worry about the rent.
00:16:58.080 --> 00:17:00.639
You don't worry about, you know, all of the different things.
00:17:00.799 --> 00:17:04.480
I mean, yeah, it has its stressful moments, but all of that.
00:17:04.640 --> 00:17:08.960
So Tell me about the value that like, so I was bartender too, obviously.
00:17:09.039 --> 00:17:09.279
Yeah.
00:17:09.440 --> 00:17:11.119
Or people in the service industry.
00:17:11.279 --> 00:17:15.279
Tell me about what that meant to you as far as like value in life and in business.
00:17:15.519 --> 00:17:17.680
I think everybody should work in the service industry.
00:17:17.920 --> 00:17:18.319
1,000%.
00:17:18.720 --> 00:17:26.559
I think in fact, I don't think I ever hired somebody who was certainly in any sort of sales or marketing position.
00:17:26.640 --> 00:17:26.880
Yeah.
00:17:27.119 --> 00:17:30.880
But even beyond that, I wanted everybody to have experience in the service industry.
00:17:31.119 --> 00:17:31.519
1000%.
00:17:32.240 --> 00:17:34.400
It is invaluable experience.
00:17:34.559 --> 00:17:40.079
And it just also shows how much you can get away with when you're pleasant.
00:17:40.319 --> 00:17:41.599
So that was one of the things.
00:17:41.839 --> 00:17:44.960
I am five foot tall on a good day.
00:17:45.279 --> 00:17:49.440
Houston's on a Friday night is packed, and you are four deep.
00:17:49.599 --> 00:17:57.920
And I wasn't the world's best bartender, but boy, every manager that came through there from across the nation said, You have one of the highest tip averages ever.
00:17:58.079 --> 00:17:58.559
You know why?
00:17:58.720 --> 00:18:02.319
Because when I was at four deep, I would look up and I would say, I see you.
00:18:02.640 --> 00:18:04.880
I'll be they will wait 10 minutes.
00:18:05.200 --> 00:18:07.200
Just acknowledge somebody.
00:18:07.279 --> 00:18:11.759
There's nothing more frustrated than when somebody's busy when they just keep their head down.
00:18:11.920 --> 00:18:14.880
Like it's just take a moment and say, I see you.
00:18:14.960 --> 00:18:15.759
I'm just gonna finish this.
00:18:15.839 --> 00:18:16.960
I'll be with you as soon as I can.
00:18:17.119 --> 00:18:18.160
People will wait.
00:18:18.400 --> 00:18:21.839
You know, I was uh my truck doesn't really fit in very many places.
00:18:21.920 --> 00:18:23.279
So I had a valet the other day.
00:18:23.519 --> 00:18:26.880
Uh and uh so the ballet comes, and I was actually a ballet in college too.
00:18:26.960 --> 00:18:27.119
Okay.
00:18:27.359 --> 00:18:31.279
Ballet comes up to me and he guys kind of like opens the door and he's like basically like what?
00:18:31.759 --> 00:18:33.279
Like, yeah, what am I supposed to do with this?
00:18:33.519 --> 00:18:39.839
Yeah, like and like it's really hard to pay people that like aren't providing good customer service.
00:18:40.000 --> 00:18:40.240
I know.
00:18:40.400 --> 00:18:42.160
You're like, I really wish I didn't have to pay you.
00:18:42.319 --> 00:18:47.039
You know, it's like and you almost as an entrepreneur, you wish you could like fire them.
00:18:47.680 --> 00:18:49.119
Well, yeah, or teach that too.
00:18:49.440 --> 00:18:51.119
Teach them, fire them something.
00:18:51.279 --> 00:18:58.400
Yeah, common courtesy, just respect and politeness, no matter what kind of a person you are, it just goes so far.
00:18:58.720 --> 00:19:03.119
It's it's such a good lesson, and I think the service industry teaches that in spades, you know.
00:19:03.200 --> 00:19:08.240
It's like, and you're gonna have to deal with all types of people, rude people, nice people, you know.
00:19:08.319 --> 00:19:16.480
It's like I and like it's funny, there's such themes in these shows as I've done these interviews, is like you mentioned a couple jobs already, you mentioned service industry already.
00:19:16.640 --> 00:19:18.079
Are you taking notes, folks?
00:19:18.160 --> 00:19:22.319
That that usually guess what usually comes next, not far along.
00:19:22.480 --> 00:19:23.519
Yeah, business.
00:19:23.759 --> 00:19:24.480
Yeah, it does.
00:19:24.640 --> 00:19:29.119
It does because truthfully, the way I saw it, and now that I look back, I can identify that.
00:19:29.359 --> 00:19:32.000
When I was there, I was running my own business.
00:19:32.079 --> 00:19:32.319
Yeah.
00:19:32.559 --> 00:19:33.519
Do you know what I'm saying?
00:19:33.680 --> 00:19:37.359
So my dad once told me, quoting my I'll probably bring up dad a hundred times.
00:19:37.519 --> 00:19:43.039
Please, he he always said, Tiana, there is an employee mentality and an employer mentality.
00:19:43.200 --> 00:19:43.359
Yep.
00:19:43.519 --> 00:19:44.799
And you can't teach the difference.
00:19:44.960 --> 00:19:46.640
You either got it or you don't.
00:19:46.720 --> 00:19:47.039
Yep.
00:19:47.279 --> 00:19:57.839
And so somebody who truly has that mentality of employer mentality, they are not going to look for this happened to me, it broke, somebody else fix it.
00:19:57.920 --> 00:19:59.519
They just automatically take initiative.
00:20:00.000 --> 00:20:06.640
Whether they are a server, whether they they are a housekeeper, whether they are a manager, it doesn't matter.
00:20:06.799 --> 00:20:10.000
Like that mentality of it's not somebody else's problem.
00:20:10.240 --> 00:20:12.400
I have the tools, I'll fix it.
00:20:13.039 --> 00:20:15.119
Guys, if you have that, you got it.
00:20:15.359 --> 00:20:21.440
You know, it baffles the hell out of me how people are like, I'm gonna be this mediocre to awful employee, right?
00:20:21.599 --> 00:20:23.039
But someday I'm gonna own my own business.
00:20:23.200 --> 00:20:27.200
It's like yeah, I'll tell you, number one, you're not gonna change into a better worker in your own business.
00:20:27.359 --> 00:20:27.759
No, you're not.
00:20:27.920 --> 00:20:34.480
And number two, if you're a mediocre to an awful employee in somebody else's business, why can you expect that you're gonna have good employees in yours?
00:20:34.640 --> 00:20:40.000
Like it's so silly to me that people think, oh, I'm just gonna own my business someday, so I don't I can half ask this job.
00:20:40.160 --> 00:20:42.079
No, how you do something is how you do everything.
00:20:42.319 --> 00:20:44.079
That doesn't, yeah, that doesn't make any sense.
00:20:44.240 --> 00:20:45.759
Plus, it's bad karma-wise.
00:20:45.920 --> 00:20:47.359
Yeah, like you didn't work for somebody else.
00:20:47.440 --> 00:20:49.200
What do you think your employees are gonna do for you?
00:20:49.440 --> 00:20:49.920
Absolutely.
00:20:50.079 --> 00:20:51.680
I mean, they and they see that.
00:20:51.839 --> 00:20:52.079
Yep.
00:20:52.240 --> 00:20:54.240
You know, they can see that, they can read that.
00:20:54.319 --> 00:21:09.599
And that's it's so funny because um, you know, when I went out and started my business, um after I started my business, I can probably name on there's probably 10 to 12 people that worked for me that started their own hospice company.
00:21:09.759 --> 00:21:11.200
And people are like, Are you mad?
00:21:11.359 --> 00:21:12.319
And I'm like, no.
00:21:12.960 --> 00:21:14.960
Like, that's freaking amazing.
00:21:15.200 --> 00:21:15.759
Good for you.
00:21:15.920 --> 00:21:20.480
Like, that's I worked at another hospice company before I started my own.
00:21:20.559 --> 00:21:21.519
Yeah, I get it.
00:21:21.680 --> 00:21:22.880
Yeah, I get it.
00:21:23.039 --> 00:21:24.799
So, you know, can they all make it or not?
00:21:24.880 --> 00:21:25.839
That's a different story.
00:21:26.000 --> 00:21:38.400
But you know, I like on that note, it's like I anybody that's ever worked for me, yeah, you know, that wants to do something in the realm of the field that I'm in and I feel like they're prepared for it, I would totally invest in them.
00:21:38.559 --> 00:21:39.519
I would help them do it.
00:21:39.839 --> 00:21:42.640
But the problem, the key note is like they have to be ready for it.
00:21:42.960 --> 00:21:53.519
If if they're the people, and this is usually what's happened to me, is like it's the person that never wants to show up to work on time, it wants to be hung over, you know, wants, and then they like, oh, I can do this, and then they are your competitor, you know.
00:21:53.599 --> 00:21:58.079
It's like, and they never once approach you about like, hey, maybe you should like what about a franchise?
00:21:58.160 --> 00:21:58.880
What about you know this?
00:21:59.119 --> 00:22:00.319
No, they want to go do their own thing.
00:22:00.400 --> 00:22:06.720
And honestly, in the long run, folks, it doesn't even affect you, you know, because the same way they worked for you is the same way they work down the street.
00:22:07.039 --> 00:22:07.680
Absolutely.
00:22:07.839 --> 00:22:08.240
Absolutely.
00:22:08.319 --> 00:22:10.720
They've got to build that work ethic in themselves.
00:22:11.599 --> 00:22:18.240
You know, just having a title or having a, you know, you're starting an LLC doesn't make you automatically there.
00:22:18.799 --> 00:22:21.599
We always make it look easy, and that's the thing I've found over the years.
00:22:21.759 --> 00:22:31.519
It's like if you're a person of value in the company, you're most entrepreneurial, like like right-minded bosses will help you make that leap to your own business.
00:22:31.680 --> 00:22:32.079
I understand.
00:22:32.319 --> 00:22:33.440
They have every reason to do it.
00:22:33.599 --> 00:22:39.279
In fact, I'd own every single company I ever touched still if I could have just put somebody in charge of it and never had to worry about it again.
00:22:39.519 --> 00:22:39.680
Right.
00:22:40.160 --> 00:22:41.920
If I I would own them all, why not?
00:22:42.000 --> 00:22:42.880
You know, why not?
00:22:43.119 --> 00:22:44.000
That's the hardest thing.
00:22:44.079 --> 00:22:53.759
And so if somebody of value wants to open a business in a similar industry, and especially if you can partner invest in them and that sort of stuff, and they're ready, you know, it's like, why would we not do that as entrepreneurs?
00:22:53.839 --> 00:22:54.319
It's smart.
00:22:54.480 --> 00:22:57.680
It is, it is, but therein also comes the will.
00:22:57.839 --> 00:22:58.079
Yeah.
00:22:58.240 --> 00:22:59.759
You know, there there comes the will.
00:22:59.839 --> 00:23:06.559
So you can have the book smarts, you can have the knowledge, you can have that, but where does your will come in?
00:23:06.640 --> 00:23:09.440
And I'm purposely using the word will instead of hustle.
00:23:09.599 --> 00:23:10.000
Yeah.
00:23:10.240 --> 00:23:14.319
Because I see a lot of people who are really busy and they don't get anything done.
00:23:14.559 --> 00:23:14.960
Totally.
00:23:15.200 --> 00:23:25.440
So for me, you know, in my mind, if I can do in four hours what it takes somebody else to do two days in two days, well, okay.
00:23:25.680 --> 00:23:28.559
Why should so it's the same thing went with with my employees?
00:23:28.720 --> 00:23:35.359
Like if you get done what you need to get done, why would I punish you for working better and harder and smarter and more efficiently?
00:23:35.519 --> 00:23:35.680
Yeah.
00:23:35.839 --> 00:23:37.119
Um, you know, people stretch it out.
00:23:37.200 --> 00:23:44.720
I think that's one of the things I have an issue with now that I I'm doing more consulting and things like that with these consultants that I see out there.
00:23:44.880 --> 00:23:45.039
Yeah.
00:23:45.279 --> 00:23:46.960
See, this is my disruptor coming in.
00:23:47.039 --> 00:23:47.200
Yeah.
00:23:47.359 --> 00:23:49.839
You know, it's all about, well, I'm gonna give you this many hours.
00:23:49.920 --> 00:23:50.240
Yeah.
00:23:50.559 --> 00:23:52.559
And they want to stretch that out, right?
00:23:52.880 --> 00:24:04.000
So you're gonna take this founder, this entrepreneur's time away from their business so that you can justify your rate and spread this out over hours and hours.
00:24:04.240 --> 00:24:08.880
No, my job as a consultant, because you're not paying me for my time.
00:24:09.039 --> 00:24:17.519
You're paying me for the years and years and years it took me to learn this, and you're paying me for the fact that I can condense it and just spit it back to you.
00:24:17.599 --> 00:24:19.039
So you don't pay me for hours.
00:24:19.119 --> 00:24:20.400
I don't bill for hours.
00:24:20.559 --> 00:24:22.559
That's it's crazy to me.
00:24:22.720 --> 00:24:23.839
It's about results.
00:24:24.000 --> 00:24:24.319
Yep.
00:24:24.480 --> 00:24:25.519
Where do you get?
00:24:25.759 --> 00:24:44.000
So you can have all these wonderful consultants, and this is why consultants do get a bad name out there and whatnot is you know, you hire somebody for a year and they go in there and they tell you all this stuff to do or whatnot, and spend all these times and make meetings and data and reports and whatnot, but there's no what do you do with it?
00:24:44.319 --> 00:24:47.839
You know, that's so when I first started helping people with business, yeah.
00:24:48.000 --> 00:24:49.359
Um, it they were just like me.
00:24:49.519 --> 00:24:51.680
The main problem was they just didn't know, right?
00:24:51.839 --> 00:24:55.279
It's like they were naive to accounting and marketing and that sort of stuff.
00:24:55.440 --> 00:24:56.640
Uh, very similar to me.
00:24:56.799 --> 00:25:03.519
And now when I help people with business, it's the number one issue in their business these days is the bad consultant.
00:25:03.759 --> 00:25:04.799
Oh, a million percent.
00:25:05.200 --> 00:25:15.200
That is the thing I see over and over destroying businesses the bad marketer, the bad accountant, the bad CPA, the bad operation, the bad put your life in order together person that's just bleeding them a dry.
00:25:15.279 --> 00:25:17.039
I see it over and over again now.
00:25:17.200 --> 00:25:20.240
So I think it's become harder than ever because they're kind of doing the right thing.
00:25:20.319 --> 00:25:22.720
They're like, okay, I need to get some help on this, you know.
00:25:22.880 --> 00:25:28.319
Now, my mindset is completely different than most in this world about this.
00:25:28.559 --> 00:25:30.559
I think you need to know something about everything.
00:25:30.720 --> 00:25:34.960
When I took my MBA, they don't teach me how to be the best finance guy in the world.
00:25:35.039 --> 00:25:37.119
They don't teach me how to be the best marketer in the world.
00:25:37.279 --> 00:25:40.480
What they do teach you is a little bit about a lot of it, right?
00:25:40.640 --> 00:25:42.079
That you can then manage it.
00:25:42.160 --> 00:25:43.680
And I think it's important to manage it.
00:25:43.839 --> 00:25:47.519
And there, there's actually a great guy in podcast number two, I think it was.
00:25:47.759 --> 00:25:55.279
He opened a lawn mowing company with one lawnmower at 16 years old, built it up to a$10 million company, sold the$10 million company.
00:25:55.519 --> 00:25:59.759
He started a kind of an Uber for lawn mowing business that's now worth$30 million.
00:26:00.559 --> 00:26:01.759
And he did what everybody else does.
00:26:01.920 --> 00:26:04.720
Okay, I'm not a tech guy, I'm not a coder, I'm not these sort of things.
00:26:04.799 --> 00:26:05.920
So I'm just gonna hire that out.
00:26:06.000 --> 00:26:06.799
I got$10 million.
00:26:07.119 --> 00:26:09.039
So he did, he got ripped off, he got no product.
00:26:09.200 --> 00:26:13.839
So finally went back and he taught himself some of the stuff at least enough to manage it, right?
00:26:14.000 --> 00:26:18.400
And that's what I say to all you underdogs bootstrappers out there: learn enough to manage it.
00:26:18.480 --> 00:26:20.000
You don't just get to go hands off.
00:26:20.240 --> 00:26:22.400
So that's exactly where I'm gonna piggyback on you.
00:26:22.480 --> 00:26:22.720
Yeah.
00:26:22.880 --> 00:26:26.559
Because I agree with what you're saying, however, I have a little bit of a different spin.
00:26:26.720 --> 00:26:27.039
Uh-huh.
00:26:27.279 --> 00:26:31.119
So going back to everybody's made different, yeah.
00:26:31.440 --> 00:26:33.839
Focus on the things that you are really, really good at.
00:26:34.000 --> 00:26:37.440
I don't disagree that that you you just have to do.
00:26:37.599 --> 00:26:40.240
And for most business owners, it's being the face of your business.
00:26:40.319 --> 00:26:40.559
Yeah.
00:26:40.720 --> 00:26:43.599
Not all business owners, but for most, it just is.
00:26:43.759 --> 00:26:45.359
You got to be the pivotal face.
00:26:45.519 --> 00:26:58.400
But focus on what you do and then build your team to do the things that you're not good at, you don't like or you don't know, but you have to know enough about those things to be able to fact-check it and to make sure it's getting driven.
00:26:58.640 --> 00:27:01.039
I would a thousand percent agree with that.
00:27:01.119 --> 00:27:06.160
And the only time you get to opt out of that is like you've got like a Steve Jobs Wozniak scenario, right?
00:27:06.319 --> 00:27:08.160
You got a Disney Brothers scenario, right?
00:27:08.400 --> 00:27:10.240
Where they're very trusted confidence.
00:27:10.319 --> 00:27:12.480
That's why a partner can be good or bad, right?
00:27:12.559 --> 00:27:15.279
Partners more often destroy companies because they don't get along.
00:27:15.359 --> 00:27:17.359
But look at the Disney Brothers, for instance.
00:27:17.440 --> 00:27:21.039
It's like Roy, ultimate finance guy, right?
00:27:21.200 --> 00:27:23.599
He was really the one that made the company actually happen.
00:27:23.759 --> 00:27:25.759
Walt was the visionary and the creative guy.
00:27:25.920 --> 00:27:27.519
You needed both parts of that company.
00:27:27.680 --> 00:27:29.039
Yeah, and you stay in your lanes.
00:27:29.200 --> 00:27:29.359
Yes.
00:27:29.599 --> 00:27:31.759
And but but they had the ultimate trust there too.
00:27:31.920 --> 00:27:32.559
They did, the brother.
00:27:32.799 --> 00:27:33.440
Which is different.
00:27:33.920 --> 00:27:43.440
Um, so I, in my hospice company that I started, um, which I know we'll go back to that, I had the two very best business partners that a person could ever ask for.
00:27:43.680 --> 00:27:44.000
That's awesome.
00:27:44.319 --> 00:27:49.440
I mean, seriously, when I look at the destruction of most companies, it starts at the partner level.
00:27:49.839 --> 00:27:51.200
It really, really does.
00:27:51.359 --> 00:27:52.160
It almost always is.
00:27:52.400 --> 00:27:53.039
Almost always.
00:27:53.119 --> 00:27:56.240
So it's the people that are the hardest part of business, and people don't realize that.
00:27:56.400 --> 00:28:04.720
They don't, yeah, because you you've you've got not only your business management, your client management, your employee management, your partner management, all of those different factors, right?
00:28:04.880 --> 00:28:12.960
And you have to be authentic and chan transparent and good, but you also have to be a chameleon to learn how to translate that in all those different areas.
00:28:13.200 --> 00:28:13.680
Totally.00:28:13.839 --> 00:28:18.160
Um, or just be authentic by saying, I don't do this well.00:28:18.319 --> 00:28:18.480
Yeah.00:28:18.720 --> 00:28:20.799
But here's what I want to accomplish.00:28:21.119 --> 00:28:21.440
Okay.00:28:22.000 --> 00:28:25.119
Did you guys have like an insane operating agreement?00:28:25.279 --> 00:28:27.279
Was it like hugely laid out?00:28:27.599 --> 00:28:36.000
Like what helped put you in that guide rails where you can say good things about your business partners instead of this being a disaster story about like we separated because we couldn't work together.00:28:36.240 --> 00:28:36.559
Okay.00:28:36.799 --> 00:28:42.000
So when I found my business partners, I had been in hospice for almost a decade.00:28:42.400 --> 00:28:43.680
Because you're working in it now, right?00:28:43.839 --> 00:28:44.079
Yep.00:28:44.240 --> 00:28:46.799
After Houston's, I'm assuming you took a job in it or something.00:28:46.960 --> 00:28:47.200
Yeah.00:28:47.359 --> 00:28:48.799
Do you want me to tell that story real quick?00:28:49.039 --> 00:28:51.680
I want you to just tell me how you got to the hospice.00:28:51.920 --> 00:28:52.559
Yeah.00:28:53.519 --> 00:28:56.720
How did you get to like working in Houston's to hospice?00:28:57.119 --> 00:28:58.160
Okay, I'll simplify this.00:28:58.319 --> 00:29:07.440
So um, so here I was in the bartending business, knowing I had to make a leap at some point, but it was gonna be a pay cut because I mean I was 10 to 4 Monday through Friday.00:29:07.599 --> 00:29:13.759
So I used to get a lot of offers from my regulars, and I got an offer to sell phone systems, and it was VoIP at the time.00:29:13.920 --> 00:29:15.680
And we're talking a long time ago.00:29:16.000 --> 00:29:17.599
So it was not really ready.00:29:17.920 --> 00:29:21.359
Long story short, after 10 months, they'd hired 14 of us.00:29:21.440 --> 00:29:24.559
It was a beta test that I was unaware it was a beta test here.00:29:24.960 --> 00:29:29.599
Everybody but me had been let go, um, fired, or reduced.00:29:29.680 --> 00:29:34.880
And I was working out of my condo, reporting to some dude in Boston, going out selling phone systems.00:29:35.119 --> 00:29:36.880
I was like, this isn't for me.00:29:37.039 --> 00:29:42.079
Um, so I walked into a hospice company on a cold call one day and I sold him a phone system.00:29:42.319 --> 00:29:46.400
And the director of operations says, Hey, T, you look like you know a lot of people.00:29:46.480 --> 00:29:47.599
Um, I'm looking for someone.00:29:47.759 --> 00:29:48.640
I said, Yeah, sure.00:29:48.720 --> 00:29:50.000
Tell me all about it, Peter.00:29:50.160 --> 00:29:55.200
And so he started describing this job, and I started thinking of my farm rep friends or other people.00:29:55.279 --> 00:30:00.079
And I got in my car and I call it God's Gentle Two by Four, and my daddy going, Dummy, this is for you.00:30:00.160 --> 00:30:00.880
This is for you.00:30:01.200 --> 00:30:05.279
And I went home, faxed in the contract, called him up and said, Hey, I found somebody for the job.00:30:05.440 --> 00:30:08.799
I don't have the education or the experience that that you are requiring.00:30:08.880 --> 00:30:10.480
And they said, We don't care, we'll train you.00:30:10.880 --> 00:30:15.279
And so I went in and I worked very closely with husband and wife owners.00:30:15.519 --> 00:30:19.359
Um, and within a, I mean, I started ground, ground, ground level.00:30:19.519 --> 00:30:23.599
And within a year, I was in the room and they just taught me so much.00:30:23.759 --> 00:30:24.000
Wow.00:30:24.160 --> 00:30:27.440
So I knew that I wanted to start my business, but I knew I wasn't ready.00:30:27.680 --> 00:30:30.400
I felt the winds of change there and they sold.00:30:30.559 --> 00:30:34.720
And the new owners tried to lock me in with all of these things, but I knew it wasn't the way to go.00:30:35.279 --> 00:30:39.039
And so I went to another hospice company that had been recruiting me for a very long time.00:30:39.119 --> 00:30:39.440
Yeah.00:30:39.599 --> 00:30:41.119
And they were, they were hungry.00:30:41.359 --> 00:30:43.759
And I was like, look, my other company just got back.00:30:44.079 --> 00:30:44.960
This is what I want.00:30:45.039 --> 00:30:48.160
And I want you to hire these two nurses, and I want you to hire this biller and whatever.00:30:48.240 --> 00:30:50.480
And they were like, what marketer cares about a biller?00:30:50.640 --> 00:30:52.000
And I was like, just this is what I want.00:30:52.160 --> 00:30:53.200
And they did it.00:30:53.440 --> 00:30:55.200
And I was happy there.00:30:55.359 --> 00:31:01.680
I mean, I I was flying, I was um, I hate to say it, but I was kind of the golden child, right?00:31:01.920 --> 00:31:14.240
When you're when you're the marketer, when you're the person bringing the business in, particularly after a business had been stagnant for a while, you get what you want and you get that attitude too, which I'm not that proud of, but it you have to go through that stuff.00:31:14.640 --> 00:31:17.039
Only green gummy bears in my green room.00:31:17.599 --> 00:31:21.759
Lord, I mean, you know, I don't care if your nurse is busy.00:31:21.920 --> 00:31:24.160
I don't care if this, you know, this is plugged by.00:31:24.799 --> 00:31:27.519
But um I felt the winds of change again.00:31:27.599 --> 00:31:29.519
And they said, Oh my gosh, they're gonna sell.00:31:29.759 --> 00:31:32.319
And so privately I was like, this is my time, God.00:31:32.400 --> 00:31:33.039
I need to go out.00:31:33.200 --> 00:31:38.079
And so I had reached out to a doctor friend of mine and I said, Look, this is my idea.00:31:38.240 --> 00:31:39.759
I want to start this hospice.00:31:39.920 --> 00:31:42.400
Um, I know it's gonna take, you know, this amount of money.00:31:42.559 --> 00:31:48.000
I'm thinking of going to five different doctors and getting them to invest, and then, you know, we'll all be partners.00:31:48.160 --> 00:31:49.920
He goes, That's a terrible idea.00:31:50.240 --> 00:31:51.519
Doctors are nightmares.00:31:51.599 --> 00:31:52.640
You know, you don't want that.00:31:52.799 --> 00:31:54.079
Just don't talk to anybody else.00:31:54.240 --> 00:31:56.319
I'm gonna talk to my brother and we're gonna call you back.00:31:56.400 --> 00:31:57.519
And I was like, Okay.00:31:57.680 --> 00:32:00.640
And so he calls me that night and he goes, Me and my brother will do it.00:32:00.799 --> 00:32:02.400
And now his brother is an attorney.00:32:02.799 --> 00:32:06.000
So I had this cardiologist and an attorney, and he goes, We'll do it.00:32:06.160 --> 00:32:07.599
And and don't talk to anybody else.00:32:07.680 --> 00:32:10.559
And I said, Look, I don't even know I want to partner with you, much less you and your brother.00:32:10.640 --> 00:32:11.920
Like, I'm gonna get overrun with everything.00:32:12.000 --> 00:32:13.119
And he goes, No, no, no, no.00:32:13.279 --> 00:32:15.200
My brother and I don't agree on anything.00:32:15.359 --> 00:32:17.359
Just meet us at Fatso's Pizza.00:32:17.519 --> 00:32:19.039
And we met at Fatso's Pizza.00:32:19.119 --> 00:32:19.519
That's it.00:32:19.759 --> 00:32:21.119
Magic always happens at Fatso's Pizza.00:32:21.359 --> 00:32:22.160
Seriously, right?00:32:22.319 --> 00:32:25.599
Like just cheap, greasy pizza, pitcher of beer.00:32:25.839 --> 00:32:30.960
It was freaking magic because I learned first off, they are good, good ethical men.00:32:31.359 --> 00:32:33.359
Second, they really didn't agree on a lot of things.00:32:33.519 --> 00:32:33.839
Uh-huh.00:32:34.000 --> 00:32:36.400
Um, and was there anything you saw in that first meeting?00:32:36.559 --> 00:32:44.319
Anything like the the way they treated the waiter, or you know, like was there anything that like made you like a spark that, like, hey, this could work?00:32:44.640 --> 00:32:48.079
What they ordered, just their mannerisms.00:32:48.400 --> 00:32:49.279
Their mannerisms.00:32:49.440 --> 00:32:52.799
They're both um eclectic.00:32:52.960 --> 00:32:53.200
Okay.00:32:53.440 --> 00:32:54.960
I'm attracted to eclectic.00:32:55.039 --> 00:32:56.400
I I gotta say, it's from my father.00:32:56.559 --> 00:32:58.160
My brothers are super eclectic.00:32:58.240 --> 00:32:59.920
Yeah, the men in my family.00:33:00.079 --> 00:33:06.640
I I just saw that genuine where it was just enough weird to be endearing and authentic.00:33:06.799 --> 00:33:07.039
Got it.00:33:07.119 --> 00:33:08.799
I I saw authenticity, is what I saw.00:33:08.960 --> 00:33:09.119
Okay.00:33:09.279 --> 00:33:12.240
Now that I have to, but but in a very eclectic manner.00:33:12.319 --> 00:33:15.359
And I was like, these two are gonna keep me on my toes.00:33:15.519 --> 00:33:15.680
Yeah.00:33:15.920 --> 00:33:21.440
But boy, I I just I just knew like that they were the kind of people that they did what they said and they said what they meant.00:33:21.599 --> 00:33:22.000
Good.00:33:22.240 --> 00:33:33.200
And then I went, why are these two super educated, super amazing, accomplished, wealthy men giving me a crap load of money.00:33:33.279 --> 00:33:33.359
Yeah.00:33:33.519 --> 00:33:33.680
Right.00:33:33.759 --> 00:33:37.440
So then I went into that hole about like, wow, here we're gonna do it.00:33:37.599 --> 00:33:40.400
So for six months we worked behind the scenes.00:33:40.559 --> 00:33:47.039
Um, every Wednesday night we would meet at eight o'clock at my partner, the cardiologist's house, and we would be there till 2 a.m.00:33:47.519 --> 00:33:47.920
Wow.00:33:48.160 --> 00:33:50.799
And it was that was our we all had full-time jobs.00:33:50.880 --> 00:33:53.440
That was just our night, and it was the kitchen island nights.00:33:53.519 --> 00:33:58.640
And it's crazy that they'd want to put in at that point too, because they're already having success in their own right, right?00:33:58.799 --> 00:33:59.279
Yeah.00:33:59.519 --> 00:34:03.680
To have to put to that's actually in pretty impressive that people would put in at that point.00:34:04.000 --> 00:34:09.599
Well, you know, I I will tell you something that happened at that dinner because uh Jerry asked me.00:34:09.920 --> 00:34:10.800
I knew there was something.00:34:10.960 --> 00:34:11.840
Yeah, there is something.00:34:12.000 --> 00:34:13.760
Jerry said, Well, why do you want to do this?00:34:13.920 --> 00:34:14.079
Yeah.00:34:14.239 --> 00:34:15.119
And I said, You're right.00:34:15.199 --> 00:34:16.559
I'm actually making good money.00:34:16.639 --> 00:34:18.480
I don't have to worry about the other things.00:34:18.559 --> 00:34:19.840
And I said, You know what?00:34:20.000 --> 00:34:25.440
I am so tired of sitting in front of people and making them promises and then wondering if it's gonna happen.00:34:25.920 --> 00:34:38.239
I am so tired of being criticized for buying a homeless man a steak out of my own pocket because I should have been out getting other patients.00:34:38.480 --> 00:34:40.000
Like that, it just doesn't work.00:34:40.079 --> 00:34:42.000
And he goes, That's it, we're done, we're doing it.00:34:42.239 --> 00:34:42.880
We're doing it.00:34:43.039 --> 00:34:44.159
And I was like, Okay.00:34:44.639 --> 00:34:45.199
I love that.00:34:45.519 --> 00:34:52.719
They are good men, and so for all this time behind the scenes, here we are, we're working, and then it's like launch day, and it is on me.00:34:52.880 --> 00:34:56.079
And also, they both agreed to be relatively silent.00:34:56.320 --> 00:35:03.920
So the attorney was gonna handle all the finances, and he did a ton of our legal stuff, which saved us a bunch of money.00:35:04.079 --> 00:35:04.400
Totally.00:35:04.880 --> 00:35:05.280
Bunch.00:35:05.519 --> 00:35:17.039
And then our cardiologist, Mike, he was just more kind of like obviously clinical, um, but he was he was more just um just kind of the heart, I guess.00:35:17.199 --> 00:35:18.400
He was a very heart guy.00:35:18.639 --> 00:35:21.199
Did you feel like you had people that had your back in that scenario?00:35:21.519 --> 00:35:27.360
Did it feel like you against the world, or did it feel like no, you have people that will will will will stand by you?00:35:29.840 --> 00:35:36.000
I think losing your parents, my parents so young, I developed a me against the world mentality.00:35:36.480 --> 00:35:49.440
It doesn't mean I can't connect with people, it doesn't mean I don't um I don't have those great relationships, but this sense of ultimate reliability, no, that was shattered.00:35:49.679 --> 00:35:54.000
So you still felt alone even though you had two partners that were savvy and pulling some weight.00:35:54.239 --> 00:35:56.159
Well, and I I felt responsible.00:35:56.320 --> 00:35:56.559
Yeah.00:35:56.719 --> 00:35:58.480
That was a big chunk of cash, right?00:35:58.559 --> 00:36:04.239
It's like when somebody hands you your newborn baby from the hospital and you go, wait a minute, wait a minute, what do you mean you're discharging me?00:36:04.320 --> 00:36:04.559
Yep.00:36:04.719 --> 00:36:05.599
I have this baby.00:36:05.760 --> 00:36:05.920
Yeah.00:36:06.079 --> 00:36:09.440
And we all, you know, you're gonna you're gonna figure it out, but it's scary.00:36:09.599 --> 00:36:09.840
Yeah.00:36:10.079 --> 00:36:13.039
So I had written a back of the napkin performa.00:36:13.280 --> 00:36:15.440
And when I say back of the napkin, it literally was.00:36:15.599 --> 00:36:18.239
I mean, I had never, I don't even use computers.00:36:18.480 --> 00:36:21.599
Like, I don't know, I didn't, I never looked a financial.00:36:21.679 --> 00:36:24.400
Yeah, but what I figured is at 20 patients, we break even.00:36:24.559 --> 00:36:27.599
So I knew we had to this time to get to 20 patients.00:36:27.679 --> 00:36:28.000
Yeah.00:36:28.159 --> 00:36:29.039
And that was it.00:36:29.360 --> 00:36:30.480
How long did it take you?00:36:31.199 --> 00:36:32.159
Less than two months.00:36:32.320 --> 00:36:32.960
That's amazing.00:36:33.199 --> 00:36:34.320
Less than two months.00:36:34.639 --> 00:36:37.119
And that's not easy in the hospice world, right?00:36:37.199 --> 00:36:38.000
Because you have attrition.00:36:38.320 --> 00:36:39.119
People are passing away.00:36:39.440 --> 00:36:46.159
You give a general definition of what hospice world is or la hos hospice business for those that don't understand it.00:36:46.480 --> 00:36:46.800
Sure.00:36:46.960 --> 00:36:58.719
So hospice is for a patient or a person that is determined to have a six-month or less life expectancy if there is no intervention.00:36:59.840 --> 00:37:06.480
And so having said that, you can have patients that are with you for two days, you could have patients that are with you for two years.00:37:06.639 --> 00:37:06.800
Yeah.00:37:06.960 --> 00:37:10.960
But there is certain criteria that they have to meet, and it's diagnosis specific.00:37:11.199 --> 00:37:15.920
So if you have somebody with cancer, it has to be a certain type of cancer.00:37:16.000 --> 00:37:22.320
It has to have developed so far, and they are no longer seeking aggressive treatment like chemotherapy or radiation.00:37:22.559 --> 00:37:27.920
It's safe to say then, and I've I I don't mean this in a bad way at all, but like I want it to be impactful.00:37:28.000 --> 00:37:30.159
It's like your product is people about to die.00:37:30.400 --> 00:37:31.119
Oh, yes.00:37:31.360 --> 00:37:34.239
And I think like that's one of the things I really want.00:37:34.719 --> 00:37:38.159
Like I think is so incredible, is because I spend a lot of time these days.00:37:38.320 --> 00:37:39.440
Like, what is happiness?00:37:39.519 --> 00:37:40.400
What is fulfillment?00:37:40.559 --> 00:37:45.280
You know, and in fact, like I look back on my own life, and I don't think very many people should copy me.00:37:45.440 --> 00:37:46.800
I don't think anybody should copy me.00:37:46.880 --> 00:37:49.760
You know, it's like I've lived my life for tomorrow.00:37:49.920 --> 00:37:50.159
Yeah.00:37:50.400 --> 00:37:51.199
Always, right?00:37:51.360 --> 00:37:53.119
Get another degree, start another business.00:37:53.360 --> 00:37:55.039
You know, it's like I don't have a family, you know.00:37:55.119 --> 00:37:56.960
It's like, and I wonder if I'm doing it right.00:37:57.119 --> 00:38:02.239
And you know, you and I have had some conversations around that, and that's what I want to expose my underdogs to.00:38:02.320 --> 00:38:03.440
It's like, yes, we need money.00:38:03.599 --> 00:38:04.239
Money is a tool.00:38:04.320 --> 00:38:05.280
You don't want to be without it.00:38:05.360 --> 00:38:11.039
You know, I've had those instances of being homeless and not being able to afford a meal and giving blood for food and things like that.00:38:11.199 --> 00:38:12.559
You don't want to be there either.00:38:12.880 --> 00:38:18.480
But starting a business where your product is people about to die teaches you something, I'm certain.00:38:18.800 --> 00:38:20.079
It certainly does.00:38:20.400 --> 00:38:27.119
And again, when you think about things that are driven and universe driven, God-driven.00:38:27.679 --> 00:38:38.079
Um, having that I'd lost both of my parents already and I was the primary caregiver, and I felt so helpless, and I didn't know how many resources were out there.00:38:38.239 --> 00:38:38.480
Yeah.00:38:38.639 --> 00:38:41.199
So that's where my spark from hospice came.00:38:41.519 --> 00:38:44.719
It was like, this is gonna happen, whether we're there or not.00:38:44.960 --> 00:38:46.800
We have to tell people what's out there.00:38:46.960 --> 00:38:48.800
We have to help them through this process.00:38:48.960 --> 00:38:49.920
There's help.00:38:50.079 --> 00:38:53.119
So that became my heart space, my motivating factor.00:38:53.360 --> 00:38:54.559
The money was a side effect.00:38:54.719 --> 00:38:55.039
Incredible.00:38:55.280 --> 00:38:57.360
A great side, a great side effect.00:38:57.519 --> 00:39:00.559
Um, and I don't believe that there's any shame in making money in lightness.00:39:00.639 --> 00:39:02.239
No, and in lightness only.00:39:02.480 --> 00:39:02.960
You have to.00:39:03.039 --> 00:39:04.880
You can't help anybody if you can't help yourself.00:39:05.119 --> 00:39:05.599
Correct.00:39:05.840 --> 00:39:07.840
But yeah, it was a total side effect.00:39:07.920 --> 00:39:13.360
It was really about there's so many, and I can tell you, nobody wants to see the hospice lady, right?00:39:13.440 --> 00:39:18.159
Yeah, nobody wants to get that phone call from me, have me show up at their door.00:39:18.320 --> 00:39:31.360
But there was in all of my years, and even after I sold my company and I stayed on as the founder president over multiple, a national company, anytime I would go visit a site, I would say, Whose car am I going in?00:39:31.519 --> 00:39:32.639
I wanted to go see patients.00:39:32.719 --> 00:39:34.480
I wanted to go see sip bedside.00:39:34.800 --> 00:39:39.440
I always stayed in front of patients from day one till my very last day.00:39:39.840 --> 00:39:50.079
So there was never a time I met with a patient or a family where somewhere during that conversation, you see their face shift and they go, Where have you guys been?00:39:50.719 --> 00:39:52.559
Like, where have you guys been?00:39:53.280 --> 00:39:57.199
Because people know that their loved one is sick.00:39:57.280 --> 00:39:59.599
Yeah, they may not know how sick, yeah, but they know.00:40:00.320 --> 00:40:03.280
That something, I mean, we are we all are going to die.00:40:03.760 --> 00:40:10.719
And to just not feel alone, to just feel like there's support there, um, it's an incredible thing.00:40:10.880 --> 00:40:15.519
So for a very early age, I started in hospice when I was about 27.00:40:16.239 --> 00:40:18.159
And again, single mom.00:40:18.400 --> 00:40:21.119
And you know, I have my friends and I like to party too.00:40:21.280 --> 00:40:31.199
I love, I still I love to go out, I love to do things, but like I would have a friend call me and just be all bent out of shape about like waiting in line at the bank or, you know, getting stuck in traffic.00:40:31.280 --> 00:40:39.599
And I was like, I just told a 42-year-old's children that she's probably not gonna be here in a couple months.00:40:40.079 --> 00:40:40.800
You know what I mean?00:40:40.960 --> 00:40:50.719
And it just puts you in this perspective of you know, when they say don't sweat the small stuff, it's really don't sweat the small stuff.00:40:50.800 --> 00:40:58.159
I mean, it just gives you this perspective of um there are so many things, and what does that matter today?00:40:58.639 --> 00:40:59.760
What does it matter today?00:41:00.079 --> 00:41:00.719
Fuck yeah.00:41:01.360 --> 00:41:02.800
It's it's so incredible.00:41:02.880 --> 00:41:05.599
And like so now you're getting it, right?00:41:05.760 --> 00:41:17.360
You know, the people that like watch this podcast because like one of my famous phrases is like, Don't do something you love in this world, do something you hate, and start a business that solves that thing you hate.00:41:17.519 --> 00:41:25.039
And not only that, but I talk a lot about, you know, it's like how the worst things in my life have actually evolved to be the best things in my my life.00:41:25.199 --> 00:41:25.519
Yes.00:41:25.760 --> 00:41:28.239
And like I can't imagine much worse than losing your parents.00:41:28.559 --> 00:41:28.880
Yeah.00:41:29.119 --> 00:41:34.159
And then look at how like now if we could look backwards, you couldn't see it looking forwards, like I'm losing my parents, right?00:41:34.320 --> 00:41:38.960
But then, like, if you like look at it backwards, it's like that became the company, right?00:41:39.199 --> 00:41:43.039
And the things you hated are what you corrected in the business completely.00:41:43.280 --> 00:41:51.840
And to go even further, which I know a lot of people might not like that I say this, but I'm gonna say it.00:41:52.000 --> 00:41:56.159
Um, I don't know that I would have been successful had that not happened.00:41:56.239 --> 00:41:56.880
Yeah.00:41:57.199 --> 00:41:58.960
And I would give it all up.00:41:59.440 --> 00:42:01.199
I would give it all up to have my parents.00:42:01.360 --> 00:42:14.159
Don't get me wrong, but if my parents were here the way I was raised, um, I mean, not to the entire degree, but you're pretty, marry well, yeah, be a mom, those things.00:42:14.400 --> 00:42:15.840
My dad knew I was smart.00:42:16.000 --> 00:42:19.679
I wasn't as smart as my other as my siblings, but um, I was smart.00:42:19.760 --> 00:42:21.440
But I was like the black sheep of the family.00:42:21.599 --> 00:42:22.719
I was the social one.00:42:22.960 --> 00:42:27.599
I was the one who didn't really study, didn't really care about school, didn't really.00:42:27.920 --> 00:42:37.119
I think they knew I'd always land on my feet, but I'm sure that they worried and were just like, God, she just needs to get hooked up with good people and be okay because that's all she wants to do.00:42:37.360 --> 00:42:39.360
Nobody I can say this with certainty.00:42:39.519 --> 00:42:42.719
All my aunts and uncles that are still living, everything like that.00:42:42.880 --> 00:42:47.360
Um, I think I shocked the shit out of everybody when I became as successful as I did.00:42:47.519 --> 00:42:51.920
And then I think I went, I think they went, oh heck, that totally makes sense.00:42:52.159 --> 00:42:54.000
But nobody would have forecasted that.00:42:54.239 --> 00:42:55.039
It it happens.00:42:55.360 --> 00:42:58.800
I remember the we had a cousin come visit when we were like 15 years old.00:42:58.960 --> 00:43:00.480
My father was in prison, you know.00:43:00.639 --> 00:43:04.480
It's like, and uh, and she told everybody, she's like, they're all going.00:43:04.639 --> 00:43:06.000
She's like, I just met those kids.00:43:06.079 --> 00:43:09.360
Nobody had seen us in quite a while because we lived quite a few states away.00:43:09.440 --> 00:43:10.559
And it's like, they're all going.00:43:10.639 --> 00:43:16.320
You know, it's like, and now you look at like my brothers and I, you know, like who should be statistics, and none of us are.00:43:16.480 --> 00:43:21.760
You know, it's like, and so those of you out there that like they're counting out right now, it's because you have something to give, right?00:43:22.000 --> 00:43:25.760
Oh, I see, I I mean, don't even get me into that victim mentality.00:43:25.840 --> 00:43:32.079
Yeah, don't even get me into that victim, harness it, yeah, use it and do something to change it.00:43:32.239 --> 00:43:36.239
It doesn't mean that you're not allowed to sit in your feelings and have a moment for yourself.00:43:36.400 --> 00:43:36.559
Sure.00:43:36.719 --> 00:43:37.679
But give yourself a moment.00:43:37.760 --> 00:43:39.039
I call it a chicken soup.00:43:39.280 --> 00:43:44.400
So sometimes, and as you get better and better at this, sometimes I have a chicken soup 10 minutes.00:43:44.480 --> 00:43:44.719
Sure.00:43:44.880 --> 00:43:48.880
Where I allow myself to be pissed off and angry and whatever it is for 10 minutes.00:43:49.039 --> 00:43:50.559
Sometimes I need a whole day.00:43:50.800 --> 00:43:52.400
Sometimes I need a chicken soup day.00:43:52.480 --> 00:43:56.480
Yeah, but I know that that's I call it that chicken soup day because that is not my norm.00:43:56.559 --> 00:43:58.239
Yeah, that is not where I'm gonna live.00:43:58.559 --> 00:43:59.119
Get over it.00:43:59.280 --> 00:44:00.719
And you gotta get over it.00:44:00.960 --> 00:44:04.480
And uh there are the statistics, okay?00:44:04.639 --> 00:44:06.800
That's great, but we all have choices.00:44:06.880 --> 00:44:13.920
And there are people like you, and there are people like me that will always give a hand up for somebody that reaches out and means it.00:44:14.000 --> 00:44:14.239
Yeah.00:44:14.400 --> 00:44:15.199
And means it.00:44:15.360 --> 00:44:19.199
I will never turn down somebody who really just wants help.00:44:19.360 --> 00:44:24.800
I mean, when I first retired a couple years ago, I spent two years mentoring people.00:44:24.960 --> 00:44:27.280
I created a company CEO to go.00:44:27.360 --> 00:44:29.760
I hadn't charged one person because none of them had money.00:44:29.840 --> 00:44:31.360
They were all young entrepreneurs.00:44:31.519 --> 00:44:38.960
I took every freaking meeting, unless they didn't, they didn't believe it, they didn't doubt themselves, or they had an ulterior motive.00:44:39.199 --> 00:44:40.239
Like I didn't like that.00:44:40.320 --> 00:44:42.480
But even helping's a process, you know.00:44:42.800 --> 00:44:43.199
Yeah.00:44:43.440 --> 00:44:49.039
You know, like you taking these things happen to us in life, anyways, you know, disastrous to lose your parents.00:44:49.119 --> 00:44:50.159
I'm very sorry about that.00:44:50.320 --> 00:44:54.400
But it's like it happened to you, you know, and that's your thing it happened to.00:44:54.559 --> 00:45:01.360
So now you can either use it as destruction, poor me, victim mindset, you know, these sort of things, or you can use it as fuel, right?00:45:01.519 --> 00:45:03.760
To change something, to add value.00:45:04.000 --> 00:45:07.119
So I it's beautiful that it became the segue it did.00:45:07.519 --> 00:45:07.920
It did.00:45:08.079 --> 00:45:13.519
It had it unfortunately, it had to happen, you know, and then like you've made it into gold as opposed to the opposite.00:45:13.679 --> 00:45:14.000
Yeah.00:45:14.159 --> 00:45:19.599
So I also want to get into I don't want to miss, like, there's a couple things that I don't want to miss.00:45:19.679 --> 00:45:23.760
And it's like, I'm so fascinated by people on their deathbed, right?00:45:23.920 --> 00:45:25.199
And like I think about that all the time.00:45:25.280 --> 00:45:29.119
It's one of my main driving motivators in life, is I think about my deathbed all the time.00:45:29.280 --> 00:45:33.920
And like what Tyler really wants to do right now, to be very honest, you know, Tyler's tired.00:45:34.000 --> 00:45:36.320
You know, Tyler's been working a lot of hours for a lot of years.00:45:36.400 --> 00:45:39.840
You know, it's like Tyler really wants to have a little farm and have a German Shepherd.00:45:40.159 --> 00:45:41.920
That's what Tyler wants, and to disappear.00:45:42.079 --> 00:45:45.199
But when I think about my deathbed, I would wholeheartedly regret it.00:45:45.360 --> 00:45:47.280
So that's why I jump back in the muck.00:45:47.360 --> 00:45:48.320
That's why I do this stuff.00:45:48.400 --> 00:45:54.159
I face the fear through this microphone because I want to create some systems of value before I go.00:45:54.320 --> 00:45:57.280
I want to impact some things that I think are bullshit before I go.00:45:57.360 --> 00:45:59.920
And I think about my deathbed all the time to do that, right?00:46:00.079 --> 00:46:06.320
It's like tell me some of the most fundamental things that you've heard of people on their deathbed that changed your life.00:46:06.639 --> 00:46:11.360
So the dying process in the deathbed to two different arenas.00:46:11.760 --> 00:46:14.480
So I'll start at the actual deathbed when people are dying.00:46:14.559 --> 00:46:17.679
I have been present, and I'm not a nurse, I'm not clinical.00:46:17.760 --> 00:46:17.920
Yeah.00:46:18.079 --> 00:46:20.079
But like I said, I always went bedside with patients.00:46:20.159 --> 00:46:30.719
And for some reason, I also had this weird knack that if somebody was having trouble transitioning and they were hanging on and there was no reason why, people would call me and I'd go make a visit and they were able to pass.00:46:30.880 --> 00:46:31.199
Wow.00:46:31.360 --> 00:46:34.079
Um people can control it, you think, to some extent.00:46:34.320 --> 00:46:42.480
I think that you, your soul and God make a little deal and you don't know what that you don't know here what that is, but you've made a deal.00:46:42.639 --> 00:46:55.039
That's why you've heard of like villa uh a wife that is sat bedside by her husband's bed for literally two and a half days, and the moment she goes to shower, he passes away.00:46:55.119 --> 00:46:55.440
Yeah.00:46:55.679 --> 00:46:57.519
Like he didn't want her to see that.00:46:57.679 --> 00:47:00.159
Or somebody who's hanging on.00:47:00.320 --> 00:47:00.639
Yeah.00:47:00.880 --> 00:47:03.119
For I mean, we've had this so many times.00:47:03.280 --> 00:47:06.000
We're like, now people always say they're not eating.00:47:06.159 --> 00:47:10.079
Listen, if you're sipping in sure, you're having little drinks, you're eating.00:47:10.480 --> 00:47:18.079
I'm talking no eating, no water intake, nothing for a week, nine days, and you're like, what's going on?00:47:18.159 --> 00:47:20.320
And the long-lost daughter shows up and they can go.00:47:20.480 --> 00:47:20.719
Yeah.00:47:20.880 --> 00:47:37.360
So one of the first things I would say is when I talk about deathbed, and one of the things if the family allowed me and wanted me to do, or if I had already had a relationship with that patient, I would always talk to them because I believe that you can hear on the deathbed.00:47:37.440 --> 00:47:40.239
I would always tell them they're okay.00:47:40.480 --> 00:47:47.760
You've made your peace, you did your job, you have great kids, you did this, like, and people will go.00:47:48.000 --> 00:47:48.239
Yeah.00:47:48.480 --> 00:47:51.760
Um, a lot of times they need their family to tell them that.00:47:52.000 --> 00:47:59.119
It's okay to say I'm sad and I know I'm sitting here bawling my eyes out, you're in pain, just go, I'll be fine.00:47:59.440 --> 00:48:02.960
So there's that perspective of actual deathbed.00:48:03.519 --> 00:48:05.840
Then there's perspective of the dying phase.00:48:05.920 --> 00:48:06.159
Yeah.00:48:06.400 --> 00:48:18.639
So when you get that diagnosis and when you shift into my mortality, and we all know it's here, but my mortality is now right in front of my face where I can't ignore it.00:48:19.039 --> 00:48:23.840
The conversations that start happening are very idealistic.00:48:24.239 --> 00:48:27.360
So, first of all, it always comes back to relationships.00:48:28.079 --> 00:48:31.280
Some people do talk about stuff or what they created.00:48:31.519 --> 00:48:39.119
Um I would find that a little bit fictitious or a lead-in to the relationships.00:48:39.760 --> 00:48:46.400
So it's really about those un regrets are the things that you haven't done, not the things that you did.00:48:46.559 --> 00:48:46.880
Yep.00:48:47.280 --> 00:48:50.880
I mean, I really find that the biggest regrets have been that.00:48:51.280 --> 00:48:53.280
So a lot of it have been relationships.00:48:53.360 --> 00:48:57.760
And it's not always just necessarily with a spouse or children.00:48:57.920 --> 00:49:03.440
It can be outside relationships, it can be business relationships, it can be about what fed your soul.00:49:03.840 --> 00:49:08.800
So a lot of times when people would talk about their companies or whatnot, it wasn't about the money.00:49:08.880 --> 00:49:12.880
It was about what they did, what the legacy of that is.00:49:13.760 --> 00:49:22.719
And so, you, my friend, if that's what you're driven by and that's your legacy, then I invite you to whole hard wholeheartedly hold on to that.00:49:22.960 --> 00:49:32.000
Now, having said that, I had a client not too long ago, young man, brilliant young man, 31 years old, was going through his first sale of a business.00:49:32.480 --> 00:49:36.320
It wasn't a huge sale, but by golly, it was a sale.00:49:36.400 --> 00:49:37.039
Yeah.00:49:37.280 --> 00:49:39.119
Uh, not married, no children.00:49:39.199 --> 00:49:43.679
And he said, I don't feel like I can work the way that I work and have a family.00:49:43.840 --> 00:49:50.800
And so that was one of the reasons that's what he hired me for, is to start talking through how you can be an entrepreneur and make time for your family.00:49:50.960 --> 00:49:51.280
Yeah.00:49:51.440 --> 00:49:56.800
And so I had shared with him some personal things about what I did, what I would have done differently.00:49:56.880 --> 00:50:08.719
And he said, T, I'm just gonna ask you point blank, if you would have made half the money, but you would have had a better relationship with your daughter and maybe some other family uh members, would you have taken it?00:50:09.039 --> 00:50:12.239
And I had to pause and I said, You know what?00:50:12.400 --> 00:50:16.079
Up until two years ago, I would have told you absolutely not.00:50:16.320 --> 00:50:19.119
Today, I would tell you, yeah, I would have.00:50:20.400 --> 00:50:23.920
So the coulda shoulda woulda game is a dangerous game.00:50:24.000 --> 00:50:24.320
Yeah.00:50:24.719 --> 00:50:30.000
It's a really dangerous game, but at the same time, that wearin is where you have your balance.00:50:30.239 --> 00:50:41.360
So when you talk about, and we're we're talking to the underdogs, we're talking to the young entrepreneurs, I would say find in your spirit what it is that's driving you to go this route.00:50:41.519 --> 00:50:41.760
Totally.00:50:41.920 --> 00:50:43.760
Is it because somebody told you you should be?00:50:44.000 --> 00:50:46.400
Is it because you think that's what she you should be?00:50:46.559 --> 00:50:48.480
Is it because you have this innate drive?00:50:48.719 --> 00:50:49.840
Is it financial?00:50:50.000 --> 00:50:51.199
Is it your ego?00:50:51.519 --> 00:50:52.320
What is it?00:50:52.480 --> 00:50:55.760
And then hone in on that and then see if it actually fits for you.00:50:55.840 --> 00:51:01.280
Because if you're putting a square peg in a round hole, it ain't gonna fit and it's not gonna last long and you're gonna burn out.00:51:01.519 --> 00:51:05.199
So really find your fire, find where that comes from.00:51:05.440 --> 00:51:09.199
It's okay to want to be financially well off.00:51:09.360 --> 00:51:09.599
Sure.00:51:09.760 --> 00:51:15.440
But if that is your only goal, my friend, my personal opinion on it is that's bullshit and it can fail.00:51:15.599 --> 00:51:16.880
Easy come, easy go money.00:51:17.119 --> 00:51:17.679
Thousand percent.00:51:17.920 --> 00:51:20.719
You gotta have mission, drive, and purpose behind whatever you do.00:51:20.880 --> 00:51:21.119
Yes.00:51:21.360 --> 00:51:22.639
Big money is a side effect.00:51:22.800 --> 00:51:25.280
That's why all this get rich quick crap doesn't work.00:51:25.440 --> 00:51:25.760
Yeah.00:51:26.000 --> 00:51:26.719
It really doesn't.00:51:26.960 --> 00:51:28.239
Everybody thinks there's a hack to it.00:51:28.320 --> 00:51:37.440
And you know, that's why like more of the stuff that like I have people on, we have real conversations, you know, and like, and we don't talk about like how did you make a million dollars last week, right?00:51:37.679 --> 00:51:44.960
Because that's fucking impossible, honestly, unless you have some sort of like somebody that gave you a bunch of money or you know, something that most people don't have, right?00:51:45.039 --> 00:51:46.639
You know, it's like this is real.00:51:46.880 --> 00:51:52.320
Real is you get your fucking ass kicked, and then eventually it pays off if you can stand the storm long enough.00:51:52.400 --> 00:51:53.760
You know, that's what it actually is.00:51:53.920 --> 00:51:55.119
Yep, that's the real talk.00:51:55.360 --> 00:51:58.960
You have the haters coming at you, yep, even within your own circle.00:51:59.119 --> 00:51:59.440
Yep.00:51:59.599 --> 00:52:02.239
Um, especially with those are the most dangerous ones.00:52:02.400 --> 00:52:08.800
And the most dangerous ones are the ones who try to pose as not the haters, but the realists or the whatever, I'm just concerned for you.00:52:08.960 --> 00:52:09.760
I'm just concerned.00:52:10.000 --> 00:52:13.599
Nobody believes in you until you do it, and then everybody says that you could do it.00:52:13.760 --> 00:52:14.000
Right.00:52:14.159 --> 00:52:18.719
You know, not one person will believe in you until you do it, and then they'll all say, I knew you could do it.00:52:18.880 --> 00:52:19.119
Right.00:52:19.280 --> 00:52:19.519
Yeah.00:52:19.760 --> 00:52:20.639
And you know what?00:52:20.880 --> 00:52:25.360
But here's the beauty of that, and what I've learned very recently, that's them, not you.00:52:25.519 --> 00:52:25.840
Yeah.00:52:26.239 --> 00:52:28.320
So go into it with that perspective.00:52:28.559 --> 00:52:30.800
And you're damn right about mission-purpose alignment.00:52:30.880 --> 00:52:34.639
And that's why, like, I phrase it in a way like, do what you hate, you know, it's like and start that business.00:52:34.719 --> 00:52:37.280
Don't start the top YouTube 2025.00:52:37.440 --> 00:52:39.760
You know, I made a video about that quite a few times.00:52:40.000 --> 00:52:47.679
You think if I were to go out there and tell you right now via video, social media, and say, here's the top 10 visits you should start today, viral video.00:52:47.760 --> 00:52:48.320
I already know that.00:52:48.400 --> 00:52:49.280
I know enough about social.00:52:49.840 --> 00:53:02.079
So I will tell you here's you should never start the top one uh one of the 2020 top 25 for YouTube videos because there's no mission-purpose alignment, and you will fucking fail at it.00:53:02.239 --> 00:53:03.039
That's exactly right.00:53:03.199 --> 00:53:08.159
When I started the hospice company, we hired this amazing, brilliant um consultant out of Louisiana.00:53:08.320 --> 00:53:10.239
Yeah, he was a good consultant.00:53:10.400 --> 00:53:12.960
He was the kind of consultant I like, I am.00:53:13.119 --> 00:53:15.119
I mean, he did not mince words.00:53:15.280 --> 00:53:20.079
He we called him with a question, he gave us the answer, and then every he would send us a bill once in a while.00:53:20.159 --> 00:53:20.800
I was like, yes.00:53:20.960 --> 00:53:23.199
It wasn't about like, I need to ongoing teach you.00:53:23.360 --> 00:53:28.800
But when I first called him, he goes, and he had this draw, and I can't do it justice, so I'm not even gonna try to do it.00:53:28.960 --> 00:53:33.119
Like, Tiana, why are you starting this hospice company in Arizona?00:53:33.199 --> 00:53:36.000
It's the most saturated market in the entire nation.00:53:36.159 --> 00:53:38.480
And I was like, Well, I live here, man.00:53:39.119 --> 00:53:39.840
I live here.00:53:40.000 --> 00:53:40.960
This is where I'm gonna do it.00:53:41.039 --> 00:53:42.719
And he's like, Well, alrighty then.00:53:42.960 --> 00:53:48.079
Um, and oh yeah, everybody thought I was nuts for starting it here, you know, everybody.00:53:48.239 --> 00:53:51.840
And then here you go again until you make it work.00:53:52.079 --> 00:53:58.400
And I always say, this town, Arizona, Phoenix, Arizona, did not need another hospice company.00:53:58.559 --> 00:54:00.320
It needed a hospice company like us.00:54:00.480 --> 00:54:00.800
Yeah.00:54:01.039 --> 00:54:02.400
That was the difference.00:54:02.639 --> 00:54:04.320
That was the absolute difference.00:54:04.480 --> 00:54:08.400
And so um, yeah, you gotta start with your purpose and your mission.00:54:08.559 --> 00:54:10.559
And if you do what's right, the money will come.00:54:10.800 --> 00:54:16.960
One thing that I've seen you talk about that I think is really interesting and valuable is like about like dating in this day and age.00:54:17.119 --> 00:54:22.800
And you know, it's like, and so give me your like your advice, you know, especially from the entrepreneur lens.00:54:22.960 --> 00:54:31.039
You know, it's like, like I give people the like, hey, your your partner in life, your spouse is your most important choice.00:54:31.199 --> 00:54:34.079
That is the person that's gonna bring you up or bring you down in life.00:54:34.239 --> 00:54:35.360
I totally believe in that.00:54:35.519 --> 00:54:39.199
And so, like for me, until I find that person, I'm alone, right?00:54:39.360 --> 00:54:41.760
Like, that's the way I can't have somebody holding me back.00:54:41.840 --> 00:54:43.599
My lofty aspirations are too high.00:54:43.760 --> 00:54:46.079
You know, it's like I need somebody that supports me in that.00:54:46.239 --> 00:54:54.400
So, as an entrepreneur, like, and with like you've seen, you know, people that have been together 50 years, you know, that are saying goodbye to their loved ones.00:54:54.480 --> 00:54:58.880
It's like, give me a little, and now you run a dating company, you know, give me a little insight.00:54:59.119 --> 00:55:03.039
Entrepreneur, choosing your life partner, you know, like weigh in on that for me.00:55:03.280 --> 00:55:05.039
Entrepreneur, choosing your life partner.00:55:05.199 --> 00:55:11.440
So, first of all, figure out what season of life that you're in, and understand that you're not always going to be in that season.00:55:11.599 --> 00:55:11.760
Yeah.00:55:11.920 --> 00:55:16.719
So when you pick a partner, okay, and you both start here, yeah, and it's fun and fun.00:55:16.880 --> 00:55:20.880
If one of you grows and the other one doesn't, you're gonna outgrow them.00:55:21.119 --> 00:55:21.920
That's what I'm talking about.00:55:22.159 --> 00:55:30.559
So it is entirely um instrumental that you have conversations around what might be.00:55:30.800 --> 00:55:34.559
So I was here with Justin, his beautiful bride, and they're young.00:55:34.639 --> 00:55:34.960
Yeah.00:55:35.119 --> 00:55:39.440
Um, so what they're doing today is gonna look very different in the 10 years, 20 years, 30 years.00:55:39.519 --> 00:55:39.679
Yep.00:55:39.840 --> 00:55:41.840
They've got to stay committed to that.00:55:42.320 --> 00:55:44.079
People like you and I are a little crazy.00:55:44.239 --> 00:55:48.559
I'm not easy to be with um because it I I I moved the ball.00:55:48.719 --> 00:55:48.880
Yeah.00:55:49.039 --> 00:55:50.000
Okay, I moved the ball.00:55:50.079 --> 00:55:50.239
Yeah.00:55:50.480 --> 00:55:53.280
So when I met my current boyfriend, I was retired.00:55:53.360 --> 00:55:58.000
And then I was like, my cousin came up with this brilliant matchmaking business, and I was like, yo, I'm gonna go help her start that.00:55:58.079 --> 00:55:59.760
And I went and I was gone.00:55:59.840 --> 00:56:00.079
Yeah.00:56:00.320 --> 00:56:10.400
So what I had to do different in this relationship is I actually took him aside and I said, I know you don't know this side of me yet, but this is what the next six months are gonna look like.00:56:10.480 --> 00:56:10.639
Yeah.00:56:10.800 --> 00:56:11.039
Okay.00:56:11.199 --> 00:56:13.760
And it's just six months, and then I'm gonna reevaluate.00:56:13.920 --> 00:56:20.559
And what are the things that I can do for you in the next six months to show you that you're valuable to me with the limited time that I have?00:56:20.800 --> 00:56:25.679
And here's the things that if you do to me, I will turn off.00:56:25.840 --> 00:56:26.000
Yeah.00:56:26.159 --> 00:56:28.960
And so it was a very courageous conversation around that.00:56:29.199 --> 00:56:39.360
So for an entrepreneur who's going into whether you're in a new relationship looking for a relationship or an existing one, your partner is not your employee, man.00:56:39.519 --> 00:56:39.840
Yeah.00:56:40.079 --> 00:56:41.280
Turn that shit off.00:56:41.360 --> 00:56:43.199
Yeah, do not talk to them the same way.00:56:43.280 --> 00:56:44.960
It is so easy to do.00:56:45.519 --> 00:56:51.519
Um, it is so easy to just you're you're there, you're telling people all day long, why don't they get it?00:56:51.760 --> 00:56:56.400
You pay these people to get it, they don't get it, they can't be the employee.00:56:56.559 --> 00:57:01.199
At the same time, what people don't understand being a partner of an entrepreneur.00:57:01.280 --> 00:57:05.360
And so it's funny because a lot of people say, like, two entrepreneurs have to be together.00:57:05.519 --> 00:57:05.840
Yeah.00:57:06.159 --> 00:57:06.960
I don't know the answer to it.00:57:07.679 --> 00:57:12.320
I actually don't know the answer to that either, because it could work, but it could also, in my mind, be very catastrophic.00:57:12.559 --> 00:57:12.880
Totally.00:57:12.960 --> 00:57:13.760
I can see it both ways.00:57:14.159 --> 00:57:14.880
Very catastrophic.00:57:15.039 --> 00:57:23.199
Like, I have when I was single again a couple years ago after 15 years, um, you know, it was all like, oh, you need to date these super successful men.00:57:23.280 --> 00:57:26.000
And I was like, they just wanted to peacock around me.00:57:26.079 --> 00:57:26.159
Yeah.00:57:26.320 --> 00:57:30.320
And then I was like, okay, if we have to get both of ours out on the table, dude, then I'm gonna go.00:57:30.480 --> 00:57:32.559
And then that brings me out of my feminine energy.00:57:32.719 --> 00:57:32.960
Yeah.00:57:33.119 --> 00:57:36.079
It doesn't put me in my feminine energy, which is where I wanted to be.00:57:36.159 --> 00:57:36.480
Yeah.00:57:36.719 --> 00:57:46.800
And so for me, finding a partner who had different talents, different aspirations, but respect for mine, meanwhile, me having respect for theirs, that was key.00:57:46.960 --> 00:57:49.440
So you can't treat them like an employee.00:57:50.079 --> 00:57:53.199
You can't fault them for having an employee mentality.00:57:53.360 --> 00:57:53.920
Yeah.00:57:54.239 --> 00:57:58.239
They're never, you may have to accept that they never understand what you do.00:57:58.400 --> 00:58:06.000
As long as they don't hinder you and they acknowledge you and they push you the way that you need to be pushed, they don't have to understand it.00:58:06.079 --> 00:58:08.480
Yeah, they just have to be supportive of it.00:58:08.880 --> 00:58:11.039
I find that very few people understand.00:58:11.679 --> 00:58:12.559
They don't, right?00:58:12.639 --> 00:58:14.159
It's like, and they think it's about the money.00:58:14.239 --> 00:58:15.039
That's where they get it wrong.00:58:15.119 --> 00:58:16.079
That's where everybody gets it wrong.00:58:16.559 --> 00:58:17.360
That's where you're getting it wrong.00:58:17.440 --> 00:58:19.519
You know, so they all think it's about the money.00:58:19.599 --> 00:58:20.480
It's not about the money.00:58:20.639 --> 00:58:21.440
It's never about it.00:58:21.599 --> 00:58:22.800
It's about building something.00:58:22.960 --> 00:58:25.679
And like for me now, it took 10 years to realize this.00:58:25.840 --> 00:58:28.880
It's about building something that actually creates change, right?00:58:29.039 --> 00:58:34.800
It takes a long time to actually see that part, you know, and that's where I'm at now is every single business I open changes something.00:58:34.960 --> 00:58:37.039
It's for profit because money is a tool.00:58:37.199 --> 00:58:44.079
You have to have it, yes, you know, and you want it to be efficient, you know, but at the same time, it needs to change something, and that's the cheat code.00:58:44.239 --> 00:58:49.840
But in the partner relationship, getting them to understand that, I don't know how to do it still.00:58:50.079 --> 00:58:51.599
They just may never, Tyler.00:58:51.679 --> 00:58:53.440
And that's what we have to accept.00:58:53.599 --> 00:58:53.840
Yeah.00:58:54.000 --> 00:58:55.440
That they just may never.00:58:55.519 --> 00:59:02.880
So while you and I feel the weight of the responsibility of the$400,000 payroll coming at us every two weeks, yeah.00:59:03.039 --> 00:59:11.360
Okay, all of the people that you're employing, all of the promises that have been made, all of the vendors, all of the that, yeah, they may not understand that.00:59:11.519 --> 00:59:12.880
That's not their fault.00:59:13.039 --> 00:59:14.639
Yeah, nothing's wrong with that.00:59:14.880 --> 00:59:16.559
They're not meant to.00:59:16.960 --> 00:59:24.960
So it's a mutual understanding of and a respect of you get this part, I get that part, but they can't get in your way.00:59:25.039 --> 00:59:29.280
If somebody gets in your way, if somebody gets in my way, I'm mowing them over.00:59:29.599 --> 00:59:35.760
That's and that's what I've had to do because you know, quite often, you know, uh it's you don't understand.00:59:35.840 --> 00:59:37.360
Like they think it's about the money, right?00:59:37.440 --> 00:59:41.440
And so, yes, if you're to give up all these hours for just the money, that's fucking stupid.00:59:41.599 --> 00:59:41.679
Right.00:59:41.840 --> 00:59:43.119
You know, it's like it's not worth it.00:59:43.440 --> 00:59:47.199
But you they don't, and you try to make them understand it's like it's more than the money.00:59:47.280 --> 00:59:51.119
Yeah, it's it's my mission, it's my purpose in life, it's why I exist.00:59:51.280 --> 00:59:59.760
And when you're trying to hold me back from that, you're not trying to hold me back from money, you know, you're trying to hold me back from what I feel I'm supposed to do in this world, and that's where it becomes.01:00:00.960 --> 01:00:04.880
Well, then perhaps you know the best thing is to have somebody with an aligned mission.01:00:05.039 --> 01:00:11.199
Now, I'm also not a fan, I've seen it work, but in small cases, I'm not a fan of spouses working together.01:00:11.519 --> 01:00:14.239
One's always dominant and it's a problem.01:00:14.719 --> 01:00:21.440
Um, but there's things that they can do that can align with that vision that I think is very purposeful.01:00:21.599 --> 01:00:29.519
The other thing, maybe, Tyler, is that maybe if you did find the right one, part of your mission and purpose would change.01:00:30.000 --> 01:00:30.960
That would be interesting.01:00:31.280 --> 01:00:36.480
You know, it's funny, as much as I love kids, you know, and like my my niece is my favorite little being on this earth.01:00:36.639 --> 01:00:36.800
Yeah.01:00:36.960 --> 01:00:41.119
My niece, my niece and my German Shepherd, favorite beings on this planet, you know.01:00:41.280 --> 01:00:49.280
It's like, and so like you're there is part of you that like I really did this business thing, the school thing, this double job thing for, you know, now I'm 44 years old.01:00:49.360 --> 01:00:51.199
It's like, did I did I miss something?01:00:51.360 --> 01:00:52.880
You know, and so you could be right.01:00:53.119 --> 01:00:54.480
But today's not about me.01:00:54.559 --> 01:00:56.079
So but you didn't miss anything.01:00:56.320 --> 01:00:57.760
You're exactly where you're supposed to be.01:00:57.840 --> 01:01:00.960
And again, there's still an amazing amount of time.01:01:01.039 --> 01:01:01.360
Yeah.01:01:01.599 --> 01:01:08.239
And we're entering, I mean, this this time of transition right now, yeah, in the entire world is crazy.01:01:08.400 --> 01:01:14.559
I don't think, I think a lot of people are doing a lot of self-work, a lot of uh reflection, a lot of inflection right now.01:01:14.800 --> 01:01:15.039
Sure.01:01:15.199 --> 01:01:24.880
The world is changing right now, and so you know, I'm willing to be a little vulnerable too, to like get out to the 25-year-old out there that right now, like that there is pro and a con.01:01:24.960 --> 01:01:28.960
I'm not just gonna tell you like shove business down your throat because it's right for everybody.01:01:29.039 --> 01:01:32.639
It's not, you know, it's like, and that's what I wanted to get with the deathbed stuff too.01:01:32.719 --> 01:01:42.079
It's like when I've done my research on this stuff, you know, it's like the happiest people on the planet were ones that had like the nine to five job, that were home with their family, that took the family vacations every year.01:01:42.159 --> 01:01:44.079
It all had to do with family and community.01:01:44.239 --> 01:01:50.239
So if you're gonna give that up and you're gonna give that time up for something like this, make sure it's something of value.01:01:50.480 --> 01:01:53.039
That's like the main thing that I like to get across to people.01:01:53.119 --> 01:01:57.360
Is like if you're gonna give your life up towards this stuff, it's not the Ferrari.01:01:57.440 --> 01:01:57.920
I'm telling you.01:01:58.000 --> 01:02:04.559
Like, I don't know anybody that's 60-year-old, 50 years old, 40 years old with no family with the Ferrari that's actually happy in life.01:02:04.800 --> 01:02:05.519
No, I don't either.01:02:05.760 --> 01:02:10.079
I some of the the wealthiest people I know are truthfully miserable.01:02:10.400 --> 01:02:12.239
And they're still lost on what importance is.01:02:12.639 --> 01:02:15.039
And the more money you have, the more afraid of money you become.01:02:15.199 --> 01:02:16.800
It's people don't understand that.01:02:17.039 --> 01:02:17.679
It's totally true.01:02:17.920 --> 01:02:26.960
I I was bore, I swear to God, I slept better bartending at Houston's, yeah, knowing I could pick up an extra shift here and there than I do now.01:02:27.039 --> 01:02:28.159
Yeah, I swear to God.01:02:28.239 --> 01:02:30.719
It's a it's a tremendous responsibility.01:02:31.199 --> 01:02:32.880
And um and it can go.01:02:33.119 --> 01:02:35.840
It it can and it can, and all of these different things.01:02:36.000 --> 01:02:41.280
So yeah, I I would just say for the young entrepreneurs, a couple of things.01:02:41.440 --> 01:02:47.679
Number one, if you feel that fire, identify where it comes from to the best of your ability, knowing that that can change and adapt.01:02:47.760 --> 01:02:50.880
Yeah, harness that and let that be your driver.01:02:51.119 --> 01:02:55.039
And also, success is not just financial.01:02:55.679 --> 01:03:01.039
So, you know, if you say, I want to start a company, well, you know what?01:03:01.199 --> 01:03:11.760
Maybe if you start a company where you have eight employees and you make$250,000 a year and you have time with your family and you have time, that's also success.01:03:12.880 --> 01:03:16.960
People I know are solopreneurs, you know, they're making their$100,000,$200,000 a year.01:03:17.119 --> 01:03:18.000
They're the only employee.01:03:18.719 --> 01:03:19.760
And they're living their lives.01:03:20.800 --> 01:03:24.239
And so again, let's redefine what success is.01:03:24.400 --> 01:03:24.559
Yeah.01:03:24.800 --> 01:03:33.679
Why you feel that need, who you're trying to prove it to, if it's anybody other than yourself, do your best to eliminate that factor and go within and then figure that out.01:03:33.760 --> 01:03:35.039
And then that's what you harness.01:03:35.199 --> 01:03:36.880
And don't do it because somebody told you you should.01:03:37.119 --> 01:03:39.039
There's so much to unpack in your story.01:03:39.119 --> 01:03:40.880
And unfortunately, we're running out of time.01:03:40.960 --> 01:03:47.360
But I really want to get, let's get let's get to the part where you create this this first hospice center, right?01:03:47.519 --> 01:03:49.199
And then how many does that become?01:03:49.599 --> 01:03:55.119
So after Mike and Jerry and I started the hospice company, so hospice is a service, not necessarily a place.01:03:55.280 --> 01:03:55.360
Okay.01:03:55.519 --> 01:03:59.920
So even when they have a building, um, some own their own, but usually it's it's rented.01:04:00.079 --> 01:04:02.159
So we would go out into patients' homes.01:04:02.239 --> 01:04:07.760
Now their home may be a private home, assisted living, nursing home, group home, but that's in their home.01:04:07.920 --> 01:04:13.519
So in the state of Arizona, in five and a half years, we became the third largest for-profit company.01:04:13.679 --> 01:04:14.000
Wow.01:04:14.239 --> 01:04:20.960
No marketing, no TV commercials, no radio ads, no hired TV stars with nonprofit money.01:04:21.199 --> 01:04:21.360
Yeah.01:04:21.679 --> 01:04:22.719
You might not be able to use that.01:04:22.800 --> 01:04:24.800
I'm gonna get in so much trouble for that, but I don't give a shit.01:04:24.880 --> 01:04:25.679
Everybody thinks it.01:04:26.159 --> 01:04:28.320
Um, I'm glad you brought up nonprofit.01:04:28.480 --> 01:04:33.840
Um, but you know, we just did what we said we were gonna do and we were slamming.01:04:34.320 --> 01:04:38.719
And then in 2015, this big word palliative was being thrown around.01:04:38.880 --> 01:04:48.000
And people were talking about palliative care, but when you called around, palliative care was basically a marketer from hospice or a social worker calling you to see if they were hospice ready, not actually doing anything.01:04:48.159 --> 01:04:54.159
So we actually went to the state of Arizona and we went to Medicare and said, what do we have to do to create a hosp a palliative company?01:04:54.320 --> 01:04:58.559
And we created the first provider-based home-based palliative care company in the country.01:04:58.880 --> 01:05:04.239
I know why nobody else did it because we lost$625,000 before we had our first break-even month.01:05:04.320 --> 01:05:07.360
And every month after that wasn't breakeven, but it was the right thing to do.01:05:07.519 --> 01:05:15.920
There was all these people that we couldn't help yet because they weren't quite hospice ready for one reason or another, that you just leave out there until their next hospitalization.01:05:16.159 --> 01:05:17.360
So it was the right thing to do.01:05:17.440 --> 01:05:23.280
So yeah, we grew this business, we got national attention for what we did, and then I started getting a bunch of calls.01:05:23.519 --> 01:05:27.039
And um, I ended up selling to a private equity firm in 2018.01:05:27.360 --> 01:05:31.039
How many uh location or how many like is there a way to gauge size?01:05:31.199 --> 01:05:33.119
Like, how could you tell me the size at that point?01:05:33.360 --> 01:05:33.679
Yeah.01:05:33.840 --> 01:05:43.920
So in in Phoenix, at the time that I sold, we had 318, excuse me, 322 hospice patients, 318 palliative palliative care patients.01:05:44.159 --> 01:05:44.320
Wow.01:05:44.480 --> 01:05:47.440
It's a good census um for a single-site hospice.01:05:47.760 --> 01:05:57.679
And then after I sold to private equity and we became the Sage hospice family of companies, we acquired agencies, um, others in Phoenix, as well as Utah, Colorado, and Georgia.01:05:57.760 --> 01:06:02.960
And we were the Sage family of companies that did hospice, palliative care, and mobile medical.01:06:03.119 --> 01:06:04.559
And so it was wonderful.01:06:04.639 --> 01:06:07.199
And then they just sold again because we just hit the seven-year mark.01:06:07.280 --> 01:06:09.360
So the private equity just sold to another private equity.01:06:09.519 --> 01:06:09.760
Wow.01:06:09.920 --> 01:06:11.360
And I'm officially out now.01:06:11.679 --> 01:06:12.480
That's amazing.01:06:13.039 --> 01:06:13.920
What an amazing journey.01:06:14.159 --> 01:06:14.880
And there were so many.01:06:15.119 --> 01:06:16.559
And I feel like we could have gone down.01:06:17.119 --> 01:06:33.920
I really wanted to touch on like the um the deathbed experience, the you know, the dating, you know, stuff, because I know you've you've seen such a vast amount of people in their most vulnerable moments, that people that have been together 40, 50 years, and what made that happen.01:06:34.000 --> 01:06:35.440
And like, I think there's so much value.01:06:35.599 --> 01:06:42.400
And not only did I wanted to bring your business value into this, which you brought incredibly, but I wanted to bring that other side of value so people can understand that.01:06:42.480 --> 01:06:45.679
You know, it's like I think to like, I was thinking about this this morning.01:06:45.760 --> 01:06:50.000
When I was 20 years old, and I'm embarrassed to admit this, you looked up to the womanizer, right?01:06:50.079 --> 01:06:53.440
The guy that like knew how to hit on any woman at the bar and that things like that.01:06:53.679 --> 01:06:59.360
And now I look up to this guy that's the incredible family man and spending all the all time all this time with their kids.01:06:59.440 --> 01:07:03.519
You know, it's like when you're 20 years old, you look up to the cars and the houses and things like that.01:07:03.599 --> 01:07:09.679
And now I look at somebody like Scott Neeson, who has made so much impact in Cambodia that he's a national hero, you know?01:07:09.920 --> 01:07:14.639
And so it's amazing how our mentality will change and what we admire, you know.01:07:14.719 --> 01:07:19.679
And I think the quicker you can get to some of that, the quicker you can really work on what's important.01:07:19.840 --> 01:07:23.199
And so that folks is what I wanted to bring you into today.01:07:23.360 --> 01:07:25.280
Um, and thank you so much.01:07:25.840 --> 01:07:26.239
Oh, yeah.01:07:26.559 --> 01:07:32.480
Do you have any special notes for the audience before we do I have to say goodbye for this time?01:07:32.719 --> 01:07:34.320
We're gonna have to bring this back another time.01:07:34.719 --> 01:07:35.199
You have my number.01:07:35.280 --> 01:07:35.440
Yep.01:07:35.679 --> 01:07:37.840
You have my number, we'll travel in the rain.01:07:38.159 --> 01:07:47.920
Um, I I guess what I would say is if you are thinking about becoming an entrepreneur, yeah, get deep, get authentic, get transparent.01:07:48.719 --> 01:07:51.280
I would say that's more important than even getting clear.01:07:51.440 --> 01:07:51.679
Yeah.01:07:51.840 --> 01:07:58.880
And then know enough to what you want to disrupt, hate, change, and go.01:07:59.360 --> 01:08:01.280
Don't get in paralysis analysis.01:08:01.440 --> 01:08:03.440
You don't have to, that's the other thing that people do.01:08:03.519 --> 01:08:05.360
They think they have to start on this big scale.01:08:05.519 --> 01:08:05.679
Yeah.01:08:05.920 --> 01:08:06.400
You don't.01:08:06.559 --> 01:08:06.719
No.01:08:06.960 --> 01:08:08.000
You start by one.01:08:08.320 --> 01:08:15.360
I just had somebody reach out to me about wanting to open up a dog grooming place, and they're like, Do you know where we could get funding for a retail shop?01:08:15.440 --> 01:08:18.560
And I go, why don't you just start going to people's homes?01:08:19.039 --> 01:08:20.560
It's it's what people don't want to do.01:08:20.640 --> 01:08:21.119
That's the problem.01:08:21.359 --> 01:08:22.720
Do you really want to do this or don't you?01:08:22.880 --> 01:08:25.279
You know, it's like, and that's what kind of drives me nuts.01:08:25.359 --> 01:08:26.399
Where can I get funding for this?01:08:26.479 --> 01:08:28.079
The answer is you can't for the most part.01:08:28.319 --> 01:08:29.039
You know, I'm sorry.01:08:29.119 --> 01:08:31.600
You know, the average business start cost is six thousand dollars.01:08:31.840 --> 01:08:32.960
Average business start cost.01:08:33.039 --> 01:08:34.960
I started my first one with four thousand dollars, right?01:08:35.199 --> 01:08:39.600
It's like if you can't go out there, get a bar job and a second job, you know, and start and save that.01:08:40.079 --> 01:08:40.479
$1,000?01:08:40.880 --> 01:08:44.880
Yeah, and get a clipper and a little truck, you know, it's like, then you don't want it enough.01:08:44.960 --> 01:08:45.279
I'm sorry.01:08:45.520 --> 01:08:46.159
Then what are you doing?01:08:46.319 --> 01:08:50.640
Yeah, but also don't you find we're gonna go down a rabbit hole, but I just gotta throw this out there.01:08:50.800 --> 01:09:02.479
Don't you find that a lot of the people who do live in that paycheck to paycheck, not because they have to, yeah, but because they get money and they spend it, those are not the successful entrepreneurs.01:09:02.640 --> 01:09:02.800
No.01:09:02.960 --> 01:09:04.800
Entrepreneurs are cheap as hell, man.01:09:04.960 --> 01:09:06.319
Yeah, we are cheap.01:09:06.479 --> 01:09:11.359
When I was a bartender, I had more money in my savings account than than anybody.01:09:11.439 --> 01:09:19.600
And I was a single mom and I didn't starve, but like I was just like, no, I don't need to go get my eyebrows tattooed.01:09:19.680 --> 01:09:21.439
And no, I don't need to get my nails done.01:09:21.520 --> 01:09:25.520
I mean, it just baffled me, it baffles me the way that people spend money and then they don't understand it.01:09:25.600 --> 01:09:28.000
Like, hey, I need a payday advance.01:09:28.079 --> 01:09:29.199
This happened to me all the time.01:09:29.359 --> 01:09:30.560
I need, and I always gave it.01:09:30.640 --> 01:09:33.279
Yeah, I need a payday advance, I need gas for the car and groceries.01:09:33.359 --> 01:09:34.079
I'm like, okay.01:09:34.239 --> 01:09:38.479
And they would post mate Starbucks to the office or get a new tattoo.01:09:38.720 --> 01:09:40.000
The F are you doing?01:09:40.159 --> 01:09:40.479
Uh-huh.01:09:40.720 --> 01:09:43.039
Like it's, I mean, I was the same.01:09:43.119 --> 01:09:47.359
When I was, I was bartending, I was supporting my father and myself and going to school full time.01:09:47.520 --> 01:09:50.319
And I went through this period of time where I was like, I hated the bank.01:09:50.399 --> 01:09:50.560
Yeah.01:09:50.720 --> 01:09:56.560
And so I would take my paychecks and I would put them actually in the bottom of this speaker that had this like uh compartment.01:09:56.640 --> 01:09:58.000
And I would hide them in there.01:09:58.159 --> 01:10:03.199
The HR lady came up to me and she's like, You have like 15 paychecks that have never been cashed.01:10:03.359 --> 01:10:06.319
You know, it's like, because I was just busy putting the money away.01:10:06.399 --> 01:10:08.560
To your point, it's like, how bad do you want it?01:10:08.720 --> 01:10:11.760
You know, it's like how you're gonna do something is how you're gonna do everything.01:10:11.920 --> 01:10:14.560
If you don't have financial literacy, you can't do this, you know.01:10:14.720 --> 01:10:18.720
If you're not willing to save, if you're not willing to sacrifice, it's like, how many years?01:10:18.800 --> 01:10:20.560
Like, I went five years without dating.01:10:20.720 --> 01:10:23.920
I went, you know, it's like years and years with just working and things like that.01:10:24.000 --> 01:10:25.039
How bad do you want it, folks?01:10:25.279 --> 01:10:35.840
That's the thing is if you are currently just flooding away money because you can on, and I'm gonna call it out on Uber Eats, on Postmates, on just being lazy.01:10:36.079 --> 01:10:36.560
The bar.01:10:36.800 --> 01:10:40.479
Um, on the bar, yeah, um, you are not gonna be a successful business owner.01:10:40.640 --> 01:10:40.720
No.01:10:40.880 --> 01:10:43.760
Because you're not even watching your money when it's when it's only yours.01:10:43.920 --> 01:10:45.680
Why would you watch it when your business is?01:10:45.840 --> 01:10:51.359
It the more money you make, the more you're gonna frivolously spend, and then you're gonna end up in the jail for tax evasion.01:10:51.600 --> 01:10:56.319
I mean, people really, really don't get the fact that business money for some reason feels different than personal money.01:10:56.479 --> 01:10:56.800
Oh.01:10:57.039 --> 01:10:59.279
And you're spending such immense amounts.01:10:59.520 --> 01:11:01.920
This is the last thing we'll say, folks, before we gotta go.01:11:02.000 --> 01:11:08.239
But it's like when you're spending immense amounts in your business, it makes your personal life seem like nothing and that's dangerous.01:11:08.399 --> 01:11:16.960
It's when you've got a$20,000 rent bill for your building versus your$1,500 bill at home, it feels like nothing.01:11:17.119 --> 01:11:24.319
When your credit card bill is$100,000 a month and your credit card business bill at home is$5,000, it feels like nothing, and that's dangerous.01:11:24.479 --> 01:11:25.840
It's extremely dangerous.01:11:26.000 --> 01:11:27.600
Yeah, watch that now, guys.01:11:27.840 --> 01:11:29.520
We'll go at it again next time.01:11:29.760 --> 01:11:31.119
Thank you so much for coming in.01:11:31.359 --> 01:11:32.000
Thanks, Tyler.01:11:32.239 --> 01:11:37.119
Do you want to drop any social media or anything like that on how to connect with you or the dating service or anything else you're doing?01:11:37.439 --> 01:11:43.279
Well, I'm on LinkedIn, Tiana Zhang, Facebook, Tiana Zhang, Instagram Tiana MF Zhang.01:11:43.520 --> 01:11:43.680
All right.01:11:43.920 --> 01:11:44.640
Thanks to Whitney.01:11:44.800 --> 01:11:45.039
Yes.01:11:45.199 --> 01:11:49.279
Um, and the dating business that I have transitioned fully over to Marnie.01:11:49.359 --> 01:11:49.520
Okay.01:11:49.680 --> 01:11:53.920
So I did my startup thing, we got off and running, and now she's going is my mindful match.01:11:54.239 --> 01:11:56.159
You can find that at my mindfulmatch.com.01:11:56.399 --> 01:11:57.439
Thank you so much for being here.01:11:57.680 --> 01:11:58.640
Yeah, thank you so much.01:11:58.880 --> 01:11:59.920
All right, underdogs.01:12:00.000 --> 01:12:01.199
Thanks so much for tuning in.01:12:01.279 --> 01:12:03.279
I felt like this could have gone on for three hours.01:12:03.359 --> 01:12:06.319
There was so much that I wanted to get for you out of Tiana.01:12:06.720 --> 01:12:08.000
She's here to help us today.01:12:08.159 --> 01:12:10.720
Um, I thought you, I hope you got a lot of value out of that.01:12:10.800 --> 01:12:14.079
I hope we touched the subjects right and answered the questions you wanted.01:12:14.239 --> 01:12:15.680
I'll be back next week, folks.01:12:15.840 --> 01:12:16.720
So good to see you.01:12:16.880 --> 01:12:18.319
We'll see you again soon.01:12:20.800 --> 01:12:24.880
Hello and welcome to Underdogs, Bootstrappers, and Game Changers.01:12:25.039 --> 01:12:30.000
This is for those of you that are starting with nothing and using business to change their stars.01:12:30.239 --> 01:12:33.920
Motivating people who disrupted industry standards.01:12:34.880 --> 01:12:36.479
This is the real side of business.01:12:36.560 --> 01:12:37.840
This isn't Shark Tank.01:12:37.920 --> 01:12:42.399
My aim with this podcast is to take away some of the imaginary Problocks that are out there.01:12:42.720 --> 01:12:47.199
I want to help more underdogs because underdogs are truly to change the world.01:12:47.279 --> 01:12:49.760
This is part of our Content for Good initiative.01:12:49.920 --> 01:12:54.720
All the proceeds from the monetization of this podcast will go to charitable causes.01:12:54.800 --> 01:12:56.800
It's for the person that wants it.
